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  • Author or Editor: Steven Turner x
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Shoots of `Almey' crabapple [Malus baccata (L.) Borkh. × M. pumila var. niedzwetzkyana (Dieck) Schneid.], `Seckel' pear (Pyrus communis L.), and `Mrs. Bradshaw' geum (Geum quellyon Sweet.) were cultured on Murashige and Skoog (MS) medium supplemented with 8.8 μm BA and containing 0.1% to 0.4% Gelrite. Comparative shoot proliferation and vitrification were determined on Phytagar-solidified medium. Shoot proliferation, culture fresh weight, and vitrification declined in crabapple and geum with increasing Gelrite concentration. Pear proliferation and fresh weight increased with increasing Gelrite levels, but all shoots were vitrified. There were differences in the vitrification response between pear and the other two genera. The percent dry weight of vitrified cultures on Gelrite-containing media was generally higher than that of nonvitrified cultures on medium containing Phytagar. Vitrification precludes using low Gelrite concentrations for propagating these plants. Chemical name used: N-(phenylmethyl) -1H-purin-6-amine (BA).

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Researchers often investigate consumer preferences by examining variables consecutively, rather than simultaneously. Conjoint analysis facilitates simultaneous investigation of multiple variables. Cluster analysis facilitates development of actionable market segments. Our objective was to identify relative importance and consumer preferences for flower color, leaf variegation, and price of geraniums (Pelargonium ×hortorum L.H. Bail.) and to identify several actionable market segments. We also evaluated the desirability of a hypothetical blue geranium. Photographic images were digitized and manipulated to produce plants similar in flower area, but varying in flower color (red, lavender, pink, white, and blue), leaf variegation (plain green, dark green zone, and white zone), and price ($1.39 to $2.79). Conjoint analysis revealed that flower color was the primary consideration in the purchase decision, followed by leaf variegation and price. A cluster analysis that excluded blue geraniums yielded four actionable consumer segments. When preferences for the blue geranium were included, six consumer segments were identified.

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