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  • Author or Editor: Shea A. Keene x
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Although consumers are not very familiar with peach production in Florida, Florida peaches are the first domestic peaches produced in the United States, being available from mid-March through early May. Moreover, Florida peach acreage has increased 8.5-fold in the past 10 years. Using a conjoint-based experimental design and analysis, we measured U.S. consumer reactions to diverse groups of ideas describing peaches, including production regions, and identified attributes that positively and negatively influence consumer preference. The main objective of this research was to identify external and internal attributes that make the “ideal peach.” Are consumers willing to pay more for a locally grown peach? Will consumers prefer a Florida peach instead of a Georgia or California peach? The top three peach attributes identified were “juicy and fully ripe,” “strong peach aroma and sweet peach taste,” and “grown in Georgia.” Cluster analysis revealed two segments of consumers: consumers in the first segment focused on physical aspects of the peach, and consumers in the second segment were concerned with peach production regions and health benefits. The findings from this research will be helpful in developing marketing programs for Florida peaches as an item that is perfect for snacking because of their small size and desirable texture and flavor.

Open Access

For the past century, daylily (Hemerocallis) hybridization focused almost exclusively on enhancing the diversity of flower forms, colors, and color patterns. This focus on the visual characteristics of daylilies resulted in the development of thousands of hybrids that come in a fantastic array of colors and color patterns. However, these modern daylilies exhibit little to none of the floral fragrance possessed by some of the daylily progenitor species. Because little work has been done on daylily floral volatiles, the objective of this research was to evaluate the floral volatile profiles of a variety of daylily species and hybrids and assess the state of fragrance among modern hybrids. Using a field collection system and gas chromatography–mass spectrometry (GS-MS), this study evaluated the fragrance profiles of 147 daylily genotypes. Eighteen volatile organic compounds, primarily terpenoids, were identified and their variations among the genotypes were investigated. Results suggest that fragrance could be a trait pursued in a breeding program to enhance the sensory phenotypes of new daylily cultivars.

Open Access