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  • Author or Editor: Robert E. McAnally x
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Although horticulture lends itself to videotaped instruction, I effectively used audiotaped “how to” pieces recorded via a television camera to enhance the educational impact of a live, call-in radio program. This monthly program (SCETV-Radio [91.3 WLTR FM]), which had an audience of 14,000 listeners in South Carolina and parts of North Carolina and Georgia, allowed me to educate listeners about horticulture and to respond to their gardening questions. In each hour-long program I included a 3- to 4-minute in-the-field segment of a specific horticultural practice, such as plant selection, soil preparation, planting, or pruning. In the absence of visuals, I relied on descriptive dialogue and in-the-field sounds to enhance the presentation, thereby enabling listeners to visualize the activity. A broadcast quality beta-cam television camera used to videotape horticultural pieces for television broadcasts (Extension videotapes, C.U.E. Magazine, and Making It Grow!) doubled as a recorder for radio. Using the television camera for video- and audiotaping maximized personnel time and equipment, in addition to improving the quality and content of the radio program.

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