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Edible chestnuts are an ancient tree crop undergoing a global renaissance. Scattered efforts are under way throughout the U.S. to develop domestic chestnut production based on chestnut cultivars from Europe or Asia. Concurrently, it is necessary to redevelop the domestic market by reintroducing the chestnut as a food crop to a new generation of U.S. consumers. A study was conducted to gauge the familiarity of participants with chinese chestnuts (Castanea mollissima), eastern black walnuts (Juglans nigra), and northern pecans (Carya illinoensis) to determine their interest in buying, consuming, and preparing these nuts and the key attributes that influence purchase decisions. The study also determined participants' interest in obtaining more information about the production, marketing, cooking, preparation, and nutritional information of nuts. Results of the study show that consumers were not familiar with chestnuts. Most had never tasted a chestnut, but did have interest in exploring them as a new food. Quality and nutrition-diethealth were consistently listed as the most important attributes influencing purchase and consumption decisions for chestnuts and black walnuts but for pecans, locally grown was the most important attribute.
Shiitake mushrooms (Lentinus edodes) have many nutritional and medicinal benefits. The cultivation of log-grown shiitake mushrooms encourages forest farming and can be an opportunity for farmers interested in developing an additional enterprise. In 2006, the University of Missouri Center for Agroforestry conducted a nationwide survey of shiitake mushroom producers to analyze the U.S. shiitake mushroom industry by taking into consideration the forces that influence competition based on Porter's five forces model. Shiitake mushrooms are grown primarily as a side business, especially those produced exclusively outdoors. Indoor production on sawdust generates higher income than outdoor production on logs, but log production is more suitable for a small-scale operation in an agroforestry setting. Barriers to entry are created by relationships in the market, economies of scale, and the learning curve effect. Although there are a limited number of spawn suppliers in the market, they produce quality inoculum and maintain good relationships with shiitake mushroom producers. The majority of respondents sell their shiitake mushrooms locally. Gourmet restaurants, farmers markets, and on-farm outlets are the main markets for shiitake mushrooms. Trends in demand are increasing and prices are high. Shiitake mushrooms can be replaced with other common or gourmet mushroom types, but also have their own identity for numerous nutritional and medicinal properties. Competition for log-grown shiitake mushrooms arises from shiitake mushrooms produced on sawdust and from imports. To successfully survive in the market, firms create competitive advantages through quality, customer service, and consistent supply. Barriers to success in the shiitake mushroom business include demanding work requirements, the need for a serious commitment to produce and market shiitake mushrooms, a 1-year time lag between investment and a return on investment, and insufficient production and marketing information. Grower associations, universities, and state and federal agencies must join their efforts to fund and support shiitake mushroom research and industry development.
This article explores consumers' preferences for different chestnut (Castanea spp.) attributes and studies differences across potential market segments. The study was conducted between 2003 and 2007 during the Missouri Chestnut Roast festival. The festival, held annually in October during the chestnut harvest season, is one of mid-Missouri's premier family-oriented events. A longitudinal study completed among festival visitors in 2003, 2004, and 2006 to identify chestnut characteristics that influence purchasing decisions was complemented with a conjoint analysis in 2007. The conjoint analysis used a conditional logit model to investigate responses from pairwise product profile comparisons. The attributes investigated include chestnut size (small, medium, and large), price ($3, $5, and $7 per pound), production process (organic and conventional), and origin (Missouri, United States, and imported). Results suggest a strong preference for locally and U.S.-grown compared with imported chestnuts. Local growers that provide the market with medium-size chestnuts that carry organic certification could command a market premium compared with imported/nonorganic certified chestnuts.
In 2004, a nationwide survey of chestnut (Castanea spp.) producers in the United States was conducted. Results show that the U.S. chestnut industry is in its infancy. The majority of chestnut producers have been in business less than 10 years and are just beginning to produce commercially. Volume of production is low (<1.5 million lb). U.S. chestnut producers are mainly part-timers or hobbyists with small, manually harvested operations. The majority of respondents sell fresh chestnuts. Demand exceeds supply, and prices often exceed $3.50/lb. Barriers to success in the chestnut business include the lack of information for producers, retailers, and consumers, 5- to 10-year time lag to get a return on investment, and shortage of available chestnut nursery stock of commercial cultivars. There are also concerns related to pest and disease control and market uncertainties. Lengthy quarantines for cultivars from other countries and lack of chemicals registered for use with chestnuts can also be considered barriers to success. Chestnut grower associations, universities, and state and federal agencies must join their efforts to fund and support chestnut research and industry development.
U.S. chestnut (Castanea sp.) production is expanding as knowledge of seedling cultivation and germplasm advances. Chestnuts have high starch and water content, making them highly perishable; therefore, they require cold storage immediately following harvest. Postharvest spoilage remains a significant area for improvement. Several postharvest fungi (including Fusarium sp. and Penicillium sp.) can infect chestnuts during storage, leading to spoilage and nonsellable nuts. The annual crop losses can reach up to 10%, thereby affecting trees differently. Our research objectives were to 1) evaluate spoilage incidence on the interior (i.e., pellicle, kernel) and exterior (i.e., nutshell) of the nut over the course of 200 days of cold storage on eight cultivars and 2) assess the impact of food contact-approved chlorine solution and 2% peracetic acid (PAA) with 27% hydrogen peroxide prestorage treatments for spoilage suppression on ‘Qing’ nuts. Fourteen timepoints were observed during the study period, each with four replications of 16 nuts. An additional four replicates of 16 ‘Qing’ nuts were treated prestorage and observed over seven time points. The incidence of spoilage was reported as the percentage of nonsellable nuts for each treatment and cultivar at four timepoints. The nut interior showed the highest spoilage incidence after 200 days, with four cultivars having >30% nonsellable nuts. Overall, the cultivars had an average of 10% nonsellable nuts from interior spoilage after 60 days in storage. ‘Hong Kong’ had the highest percentage of nonsellable nuts by the end of the study at 60%, whereas ‘Qing’ and ‘Mossbarger’ had the lowest rates, with only 14% nonsellable nuts. Spoilage of the exterior, although less frequent, is visible to buyers and impacts nut marketability. ‘Kohr’ had the highest percentage of nonsellable nuts because of exterior spoilage (35.9%). ‘Mossbarger’ had the lowest percentage of nonsellable nuts because of exterior spoilage (3.1%). ‘Qing’ nuts treated with 500 ppm chlorine and 100/200 ppm PAA demonstrated reduced exterior spoilage with longer storage times. Prestorage treatment did not show efficacy for reducing interior spoilage. This study provides a preliminary report of evidence that cultivar differences influence the spoilage incidence and supports taking nuts to market within 60 days of harvesting. These preliminary data also inform breeding parent combinations and studies of inheritance for postharvest spoilage tolerance at the University of Missouri Center for Agroforestry breeding program.
The Chinese chestnut (Castanea mollissima Blume) and other Castanea species (Castanea spp. Mill.) have been imported and circulated among growers and scientists in the United States for more than a century. Initially, importations of C. mollissima after 1914 were motivated by efforts to restore the American chestnut [Castanea dentata (Marsh.) Borkh.], with interests in timber-type characters and chestnut blight resistance. Chestnut for orchard nut production spun off from these early works. Starting in the early 20th century, open-pollinated seeds from seedlings of Chinese chestnut and other Castanea species were distributed widely to interested growers throughout much of the eastern United States to plant and evaluate. Germplasm curation and sharing increased quite robustly through grower networks over the 20th century and continues today. More than 100 cultivars have been named in the United States, although a smaller subset remains relevant for commercial production and breeding. The University of Missouri Center for Agroforestry curates and maintains a repository of more than 60 cultivars, and open-pollinated seed from this collection has been provided to growers since 2008. Currently, more than 1000 farms cultivate seedlings or grafted trees of the cultivars in this collection, and interest in participatory on-farm research is high. Here, we report descriptions of 57 of the collection’s cultivars as a comprehensive, readily accessible resource to support continued participatory research.