Search Results

You are looking at 1 - 2 of 2 items for

  • Author or Editor: Lauren E. Howell x
  • All content x
Clear All Modify Search
Free access

Lauren E. Howell and Michael N. Dana

The use of perennials in the garden and landscape is an area of much confusion for the home gardener. A customer-interactive computer program for point-of-sale marketing of perennials in garden centers which assures horticultural and aesthetic success is a potential solution to this problem. Literature of herbaceous perennials and perennial garden design was surveyed and landscape design professionals were interviewed to develop a complete algorithm for designing perennial border gardens. The assembled data were incorporated into the algorithm in the form of plant selection and placement rules and plant attribute heirarchies. The planting plan algorithm was tested and the resulting test gardens were critiqued by landscape design professionals. The algorithm was successful in designing horticulturally correct and aesthetically pleasing perennial border gardens. This algorithm is ready to be coded into a computer program for use as a customer-interactive, point-of-sale marketing tool.

Free access

Lauren E. Howell and Michael N. Dana

A mail survey was conducted to determine attitudes held by garden center owners/managers about computers as customer-interactive marketing tools. The survey was sent to 220 garden centers in the 7-state North Central Region (IA, IL, IN, MI, MN, OH, WI), who were members of the Garden Centers of America. A response of 46% was received. Ownership of one or more computers was reported by 64% of respondents. Over 50% said they believe there is a place in garden centers for customer-interactive computer usage. Of those who did not agree that there is a place for point-of-sale computer usage in the garden center, the two most common objections were the impersonal nature of computers, and the cost. Survey results will contribute to development of perennial flower garden design software for use in point-of-sale marketing.