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- Author or Editor: Janet Waterstrat x
Recent trade journals and magazines report a widespread and increasingly popular trend encouraging the use of native plants in the landscape. A random sample of 528 Southern Nurserymen's Association 1996 members were surveyed to determine 1) if they had perceived the trend reported in trade and consumer publications towards the selection of native plants, and 2) if there are consistencies in demographic characteristics and aspects of advertising plans among the respondents. Forty-two percent of those surveyed responded. Respondents perceived an overall interest in native plants higher in 1996 than in 1991. Almost half of the respondents had increased quantity and variety of native plants in response to their perceptions; 28% had not responded in any way. Plant professionals who had responded to the perceived trend did not differ significantly from those who had not on selected demographic characteristics. Selected aspects of advertising did not differ significantly except for the extent to which consumer magazines were used as references for marketing strategies.