The Wisconsin potato crop is managed intensively through multiple inputs of pesticide, fertilizer, and irrigation. Beginning in 1979, a multidisciplinary team at the Univ. of Wisconsin developed an effective Integrated Pest Management Program to address key management decisions associated with this crop. The program fostered the development of several private IPM businesses and continues to help increase the acceptance of IPM technology by the potato industry. Results of component and integrative research, funded by industry, state, and federal sources, provided the essential ingredients for development of computer software now used for managing the potato crop on ≈ 70,000 acres (28,330 ha) of potatoes in a multistate area. The software helps growers determine the need for and timing of critical crop inputs. By reducing or eliminating unneeded pesticide and irrigation applications, the software helps to improve overall production efficiency. Industry adoption of this software is providing the impetus for development of more comprehensive software that includes additional aspects of potato production as well as the production of crops grown in rotation with potato.