An assessment was made to determine the suitability of RAPD analysis for identification of the Australian wildflower Ozothamnus diosmifolius (Vent.) DC [syn. Helichrysum diosmifolium (Vent.) Sweet] cultivars and lines. Of 19 arbitrary primer sequences tested, 16 revealed a high degree of polymorphism between the six most important genotypes with commercial significance, producing a total of 166 markers, of which 70% were polymorphic. Several primers (such as OPD-03 and OPM-07) were able to distinguish all tested genotypes from one another, showing an intracultivar consistency. These results indicate that RAPD analysis is a useful tool for establishing genetic diversity in this species as well as assisting in commercial protection of plant breeders' rights.