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  • Author or Editor: J. R. Strain x
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Chrysanthemums (Chrysanthemum morifolium Ramat cv. Jackpot) forced in 10 cm pots were test marketed for 8 days through a mass market outlet at prices ranging from $1.87 to $0.87 per plant. At low retail prices, consumers bought sufficiently more plants to partially or totally offset reduced retailer’s return per plant. At $0.60 wholesale, retailer’s gross margins were $10.10, $25.41, $36.92, and $32.94 at retail prices of $1.87, $1.37, $1.12, and $0.87, respectively.

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