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  • Author or Editor: J. R. Novak x
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A market-based farming systems research approach was used to analyze the vegetable production system for direct-to-consumer retail and wholesale marketing at the Dallas Farmers’ Market. The majority of farms produced 3–10 different vegetables for a harvest and marketing season of 4 months or more per year, irrespective of their size of operation or status as a full or part-time farmer. Watermelon, cantaloupe, sweet potato, squash, tomato, and southern pea were most commonly produced. Extensive use of leased land supported the production system by allowing land rotation or specific soil type selection. From this survey, a profile of the typical production unit was developed for use in research and extension.

Open Access