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  • Author or Editor: J. A. Otte x
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Abstract

Costs for growing 10 cm and 15 cm potted chrysanthemums (Chrysanthemum morifolium Ramet.) under shade cloth on capillary mats in Florida were estimated to be $0.42 and $1.52 per plant, respectively. If 10 cm and 15 cm potted chrysanthemums wholesale at $0.60 and $2.00 per plant, respectively, annual return above growing costs from a 2 ha structure would be $37, 514 and $13, 667 for 10 cm and 15 cm plants, respectively. Growers would need to wholesale 15 cm pot chrysanthemums at about $2.25 to equal annual return from 10 cm plants.

Open Access

Abstract

Chrysanthemums (Chrysanthemum morifolium Ramat cv. Jackpot) forced in 10 cm pots were test marketed for 8 days through a mass market outlet at prices ranging from $1.87 to $0.87 per plant. At low retail prices, consumers bought sufficiently more plants to partially or totally offset reduced retailer’s return per plant. At $0.60 wholesale, retailer’s gross margins were $10.10, $25.41, $36.92, and $32.94 at retail prices of $1.87, $1.37, $1.12, and $0.87, respectively.

Open Access