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Hui-Mei Chen, Hung-Ming Tu and Chaang-Iuan Ho

The main purpose of this research was to explore individuals' attitudes toward horticultural activities. The research was conducted in two stages. First, open-ended interviews were used to conceptualize attitudes toward horticultural activities, and seven themes and several subthemes of attitudes were induced. Based on the results, a questionnaire was then designed and a quantitative survey was conducted to identify the dimensions of attitudes toward horticultural activities and their interrelationships. Five dimensions of attitudes toward horticultural activities were extracted: increasing positive mood, improving the environment, leisure belief, improving social relationships, and escaping. These dimensions of attitudes toward horticultural activities had activity-based attributes that differed to some extent from those of general leisure. The dimension of improving the environment was particularly salient for horticultural activities. Propositions and recommendations to stimulate future research about developing a valid measurement instrument are offered.