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The county farm advisors in California are responsible to develop and distribute county newletters to subtropical fruit farmers. The purpose of these newsletters is to appraise growers of emerging research developments and discuss topics of current importance. There is often repitition of information and duplication of mailing lists resulting in costly and innefficient use of the University's limited resources.
A cooperative effort between the California Avocado Society, the Citrus Research Board, and University of California farm advisors involved with subtropical fruit production has resulted in Subtropical Fruit News. This newsletter greatly improves Cooperative Extension's outreach education programs, makes better use of limited resources, yet retains the identity of each advisor and the county or region they serve. This newsletter should serve as a model for other extension programs looking toward maximizing efficiency.