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  • Author or Editor: F. Bailey Norwood x
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Gardening is a popular practice despite the abundant and affordable food at the grocery store, suggesting gardening is more than just a way to obtain food. The purpose of this article is to explore these other motivations. Evolutionary and pragmatic motivations are first explored, and then discarded, in favor of a values-driven approach. Gardening is depicted as both a form of art and a hobby. As an art form, the writings of iconic philosophers such as Immanuel Kant, Arthur Schopenhauer, and Martin Heidegger—as well as modern philosophers—are used to articulate the meaning of gardening as an aesthetic experience. As a hobby, gardening is a socially approved form of leisure and productive play. The conclusion is that, in addition to obvious physiological benefits such as food and exercise, gardening helps us acquire higher needs, such as self-actualization and transcendence. Why do we garden? No simple answer can suffice. Gardening, like many interests, is performed both for an end product and for the process itself. Gardeners can hardly be expected to be able to articulate their reasons, just as sports fans would have difficulty articulating why they watch football, or music lovers explaining why songs mesmerize them. When pressed, their answers will be mostly a tautology (e.g., I simply like it). However, this does not mean we cannot make progress in understanding the motivations for gardening. Gardening is a form of exercise, it is a hobby, and is performed for aesthetic pleasure, and research on motivations for all three of these exist—especially that regarding aesthetics.

Open Access

The purpose of this study is to evaluate the appearance, texture, color, and taste of two popular pecan (Carya illinoinensis) clones relative to native pecans in a blind sensory analysis. Subjects tasted the raw pecans acquired from the same farm and evaluated them using hedonic scores. Results suggest consumers prefer the two clones to natives, and most of this preference seems to be related to the pecan size. A crossmodal effect was detected whereby the subjects reported an improved flavor in whole native pecans compared with clones that were cut in half and were thus less visually appealing. Consequently, although a previous study showed that consumers prefer pecans in a hypothetical (nontasting) situation when they are labeled as a “native” as opposed to clones, when the pecans are actually eaten and there are no labels designating the pecan type, they prefer the clones.

Open Access

Biochar is considered an environmentally friendly potting mix ingredient because it sequesters carbon, and its biomass can be obtained from renewable resources. If the biomass is obtained from the undesirable eastern redcedar (Juniperus virginiana), then it has the additional benefit of helping to curtail its spread and protect natural habitats. If consumers recognize this benefit, then they may be willing to pay a premium for potting mix made from eastern redcedar biochar. This study used an internet survey of potting mix customers to measure the size of this potential premium. The results showed that consumers were willing to pay $2.42/ft3 more for potting mix containing 20% eastern redcedar biochar (by weight). This premium was even larger for respondents who were aware of the weedy nature of eastern redcedar.

Open Access