Cut-flower production in Bolivia is a growing economic activity with sales increasing > 10-fold in the past 6 years. In spite of this growth, Bolivian producers face considerable financial difficulties. Two distinct patterns emerged from this study. Small and medium growers experienced lower costs than larger producers, but the prices they received were also lower. Large operators received twice the small producer price for their flowers, but this gain was offset by the higher costs they had incurred. In the long term, neither selling too low nor operating at costs too high is a sustainable practice.