Communication is a critical issue for consumer horticulture specialists and extension agents. They must communicate effectively with the public interested in gardening, with Extension Master Gardener (EMG) volunteers and with other scientists. A workshop was held at the Annual Conference of the American Society for Horticultural Science on 22 July 2013 in Palm Desert, CA, with the intent of sharing tips and techniques that facilitated consumer horticulture and EMG programming. Presentations focused on communication. One program leader reported on the North Carolina Master Gardener web site, which integrates an online volunteer management system (VMS) with widely available web tools to create one-stop shopping for people who want to volunteer, get help from volunteers, or support volunteers at both the county and state level. Another program used the state VMS to house videos providing continuing education (CE) training required for EMG volunteers. This training is available 24 hours per day and 7 days per week. Agents created the videos by recording live presentations with widely available, screen capture software and a microphone. Features that make the social media site Pinterest a strong tool for gathering together focused programming resources and professional collaboration were outlined. Finally, the use of a compact, subirrigated gardening system that uses peat-based potting mix was suggested as a means to simplify communication with new urban gardeners and address their unique gardening issues.
Extension Master Gardener (EMG) volunteers are central to expanding the outreach and engagement of extension staff. A workshop format was used at the Annual Conference of the American Society for Horticultural Science on 31 July 2012 in Miami, FL to identify successful management techniques and projects that expand EMG volunteer outreach, leading to increased extension effectiveness. One program leader described how EMGs manage a farmer’s market that has been thriving for more than 30 years, generating income for the EMG program as well as the county extension office. Another program leader described a beneficial partnership between EMGs and the university in which EMGs grow plants for demonstration gardens and classroom use, facilitating learning for university students, EMGs, and the public. EMGs in another program have assumed much of the management role of the university orchard, using it for teaching and demonstrations. The final discussion focused on extension programs that used volunteers to assist in conducting research to expand extension’s capabilities, and also increasing EMGs’ understanding of the research process. All projects emphasized the need for extension agents to empower volunteers to take on leadership and decision-making roles as well as the value of EMGs to extension.