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Recently there has been an increased interest in the role of plants in human well-being and in the general public's perception of the value of plants. Knowing the nature and extent of the value of plants to people can affect the way plants are used in public and private landscapes, the amount of money invested in the establishment and maintenance of plants, and the satisfaction derived from the plantings. In conjunction with the annual National Gardening Association consumer market study, a question was asked to determine if observations from previous, limited studies were applicable to a wide range of American households.