Identifying sources of turfgrass cultivar performance data can be difficult for many consumers. Currently, the best source for data of this type is the National Turfgrass Evaluation Program (NTEP). Unfortunately, these data are made public in a format that is not readily usable for most consumers. Ideally, turfgrass cultivar data would be available in an easily accessible database. We conducted an online survey to investigate user preferences for accessing publically available turfgrass performance data in the United States. We found users desire a turfgrass cultivar performance database that allows for the identification of cultivars best adapted and tolerant to environmental stresses. The information on turfgrass mixtures and blends is also important to most users. Users’ sociodemographic backgrounds, such as gender, education, occupation, and experience in the turf industry, affected their attitudes toward information provided in the turfgrass database. Turfgrass consumers need the new database to provide information on identifying turfgrass options that are resource efficient and endophyte resistant. Turfgrass breeders, researchers, and extension specialists use the turfgrass database to compare different turfgrasses cultivars to do further analysis. The results of this study provide important implications on how an updated turfgrass cultivar performance database and platform can fulfill the different needs of turfgrass researchers, extension personnel, breeders, and stakeholders.