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- Author or Editor: R. K. Jones x
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Eye-tracking equipment is now affordable and portable, making it a practical instrument for consumer research. Engineered to best analyze gaze on a plane (e.g., a retail shelf), both portable eye-tracking glasses and computer monitor–mounted hardware can play key roles in analyzing merchandise displays to better understand what consumers view. Researchers and practitioners can use that information to improve the sales efficacy of displays. Eye-tracking hardware was nearly exclusively used to investigate the reading process but can now be used for a broader range of study, namely in retail settings. This article presents an approach to using glasses eye tracker (GET) and light eye tracker (LET) eye-tracking hardware for applied consumer research in the field. We outline equipment use, study construction, data extraction as well as benefits and limitations of the technology collected from several pilot studies.
A national survey of the greenhouse and nursery industries was conducted to determine the current status of pest management practices. This study covers the trends in chemical and nonchemical pest control measures and factors that affect adoption of nonchemical control measures. For the 5-year period 1988-93, there appeared to be a decrease in chemical use for disease and insect control and for plant growth regulators. During the same period there was an increase in chemical weed control. The adoption of nonchemical pest control measures was concentrated in the area of insect control. The primary factors limiting use of nonchemical pest control measures were 1) availability of effective materials/biological agents, 2)availability of information, and 3) management complexity. The primary information sources on nonchemical pest control used by growers varied by size of firm and region of the country. For all respondents the primary sources were 1) industry trade journals, 2) other growers in the industry, 3) cooperative extension service, and 4) industry-sponsored seminars.
A national survey of the commercial ornamental industry was conducted to determine the current status of pest control including chemical and nonchemical disease control practices. The fungicides thiophanate methyl, chlorothalonil, mancozeb, and metalaxyl were used in the greatest quantity and by the largest percentage of growers. Metalaxyl was used in greenhouse and field operations by the highest percentage of growers, primarily to control root diseases but many growers reported using metalaxyl to control foliar disease. Overall, more fungicides were used in the field for foliar diseases, whereas almost equal amounts of fungicides were used for foliar and root diseases in the greenhouse.
Growers in the American Association of Nurserymen and the Society of American Florists were queried as to their use of plant growth regulators (PGRs) and nonchemical alternative practices during 1993. Daminozide (B-Nine SP) and chlormequat chloride (Cycocel) accounted for 78% of the total pounds active ingredient and were used by 20% and 17% of the respondents, respectively. In contrast, the rooting compounds indolebutyric acid (Dip `N Grow, Rootone, and Hormoroot) and naphthaleneacetic acid (Dip `N Grow, and Hormodin I, II, and III) were used by 53% and 24% of the respondents, respectively, but combined accounted for less than 3% of total pounds active ingredient. Pruning/pinching was used by the greatest number of respondents (82%) and was the only alternative to PGRs rated as very effective by more than 60% of the respondents. Use of chemical PGRs and nonchemical alternative practices was influenced by region and firm size. In the northeastern United States, growers reported relatively low use of PGRs (frequency and total pounds) and the lowest use of mechanical brushing as an alternative practice. In contrast, mechanical brushing was used most in the western United States. Large firms (more than $2 million in annual sales) reported the greatest use of chemical and nonchemical means of regulating growth.
Members of the American Association of Nurserymen and the Society of American Florists were surveyed as to their use of herbicides and nonchemical alternative weed control practices for 1993. Glyphosate was the top-ranking herbicide among the total of 37 reported, in terms of number of respondents and estimated total amounts of active ingredients applied. It was used by all but two of the respondents that used herbicides in their operations. Oryzalin was the top-ranked preemergent herbicide, and was second only to glyphosate in number of respondents and amount of active ingredient applied. The highest estimated use in amounts of active ingredient applied was in the southeastern (43% of total) and north-central (27% of total) regions, nearly two to three times the estimated use in the northeastern or western regions. However, there were only about 50% more respondents in the southeastern or north-central regions compared to the other regions. About 56% of herbicide active ingredients used were in field sites, 22% in container sites, 19% in perimeter areas, and 3% in green-houses. Large firms (annual sales more than $2,000,000) used the greatest estimated total amount of active ingredients, while small firms (annual sales more than or equal to $500,000) tended to use nonchemical alternatives the most. Nearly all respondents used handweeding or hoeing as part of their weed control program. Mowing was used by 84% of the respondents, 71% used tractor cultivation, and 66% used mulches (includes gravel and black plastic). Alternative methods were rated as somewhat effective to very effective by 65% or more of the respondents who used them.
Increased urban and suburban populations in the arid western United States have resulted in more water demand; however, water availability in the region has become limited because of inadequate precipitation. Recent droughts have led to restrictions on irrigating landscape plants. Garden rose (Rosa ×hybrida) is commonly used as flowering plants in residential landscapes, but its drought tolerance has not been widely studied. The objective of this study was to determine the impact of reduced irrigation frequency on visual quality, plant growth, and physiology of five garden rose cultivars, including ChewPatout (Oso Easy® Urban Legend®), Meibenbino (Petite Knock Out®), MEIRIFTDAY (Oso Easy® Double Pink), Overedclimb (Cherry Frost™), and Radbeauty (Sitting Pretty™). Twenty-four plants of each rose cultivar were established in a trial plot at Utah Agricultural Experiment Station Greenville Research Farm (North Logan, UT, USA) in Summer 2021. Plants were randomly assigned to one of three deficit irrigation treatments for which irrigation frequencies were calculated using 80% reference evapotranspiration (ETO) (high), 50% ETO (medium), and 20% ETO (low). The total volumes of irrigation water applied to each plant were 345.6, 172.8, and 43.2 L for the high, medium, and low irrigation frequencies, respectively, during the deficit irrigation trial from 12 May to 30 Sep 2022. Root zones were wetted more frequently as irrigation frequency increased from low to high irrigation frequencies. Decreased irrigation frequency increased the number of visibly wilted and damaged leaves on all rose cultivars. However, only ‘Meibenbino’ and ‘MEIRIFTDAY’ exhibited a reduction in overall appearance under decreased irrigation frequency. The relative growth indices of both ‘Meibenbino’ and ‘MEIRIFTDAY’ decreased by 6%, whereas the dry weights of their leaves decreased by 37% and 36%, respectively, as irrigation decreased from high to low frequencies. Roses in this study appeared to decrease stomatal conductance up to 51% when irrigation decreased from high to low frequencies, or when air temperature increased. ‘Meibenbino’ and ‘MEIRIFTDAY’ exhibited unacceptable overall appearance, growth reduction, and higher leaf–air temperature differences, and they were less tolerant to reduced irrigation. Although the ‘Radbeauty’ maintained plant growth under the reduced irrigation frequency, the large leaf size led to a more visibly wilted appearance and the potential for heat stress, thus impairing visual quality. ‘ChewPatout’ and ‘Overedclimb’ were most tolerant to deficit irrigation at 20% ETO and maintained plant growth with acceptable visual quality and lower leaf temperatures when they received one irrigation during the growing season.