Quantitative and qualitative data from a group of 12 novice hoophouse farmers over a 3-year period in Michigan were analyzed to better understand factors associated with profitable use of these structures. There was wide variation in labor inputs and effective wages. We used regression analysis and semistructured interviews to better understand the variation in performance. Not all farmers were making use of the hoophouse between outdoor seasons when supply is low and prices are high, as economic theory would predict. However, high wage earners were more likely to push production into the extended season months, hire labor at higher wages, and spend less time in maintaining crops and appeared to harvest more efficiently. Markets played a role in farmers’ success as some farmers were able to make significant profits by organizing community-supported agriculture (CSA)/direct sales or by finding new markets.
Relatively low-cost season extension structures have the potential to contribute to farm economic viability in temperate climates by providing a means to continue sales beyond the limits of outdoor-only field production. These structures, commonly called hoophouses, high tunnels, passive solar greenhouses, or unheated greenhouses, allow for the extension of heat-tolerant (warm season) crops on both ends of the production time frame and at winter harvesting of cold-tolerant (cool season) crops. In this study, results are presented from a multiyear investigation into the economic impacts of year-round production and harvesting, with a focus on profitability of the structure and crop production as a whole. The results of case studies from nine Michigan farms reveal a very broad range of outcomes across farms in construction time, labor allocation and returns, and gross and net revenue. The economic implications of farmer use, including projected investment payback time, are discussed.