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  • Author or Editor: L. H. Chatfleld x
  • HortScience x
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Abstract

Color and bunch composition were the most important factors influencing the consumer's purchase decision of loose-bunch merchandising of fresh flowers. Roses had significantly more product appeal than carnations and Marguerite daisies. Price was judged relatively more important for the mixed loose bunches where consumers selected the loose bunch with roses at $5.95 over the loose bunch with 5 roses at $7.95. The addition of a yellow hybrid tea rose increased the marketability of a loose bunch almost as much as the addition of an orange and peach sweetheart and floribunda rose, respectively. For mixed loose bunches, $5.95 to $7.95 was the optimum price range. For the homogeneous bunches, $2.95 to $4.95 was the most popular price range.

Open Access