This study investigated trends in lily (Lilium hybrids) cultivars and challenges for growing cut lily flowers using a survey of producers in the South Korean lily industry. A questionnaire requested information on various topics including the total growing area, length of farming experience, cultivars grown, factors considered when purchasing bulbs, cultivation systems, horticultural practices, disease and pest problems, and horticultural problems. The survey targeted the membership of the Korea Lily Producer Association and the number of respondents corresponded to 43% of all lily farmers in the country. Oriental-Trumpet (OT) hybrid ‘Yelloween’ and Oriental hybrids ‘Siberia’, ‘Medusa’, and ‘Sorbonne’ were mainly cultivated in South Korea. The main flower colors were yellow, white, and pink. Factors considered in choosing cultivars were the prices of bulbs and cut flowers affecting income of the farm. More than 90% of respondents used soil culture in a greenhouse to grow cut flowers. There were various horticultural practices used from planting to harvest. The main pests harming bulb and flower productivity were fungus gnat (Bradysia difformis) and bulb mite (Rhizoglyphus robini), and the most common horticultural problem was leaf scorch. Overall, the survey suggested that the stable production of lily bulb with low cost and high quality was required and practical techniques should be developed for increasing the cut lily production efficiency. In addition, the pests, diseases, and horticultural problems in the given local environmental conditions should be considered when breeding new cultivars and developing production technology.