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- Author or Editor: Julie Campbell x
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A survey of Connecticut consumers was used to investigate perceptions of various green industry retailers. Consumer perceptions of independent garden centers (IGC), home improvement centers (HIC), and mass merchandisers (MM) business practices and their perceived value were assessed. Analysis of variance and ordinary least squares regression models were used to analyze the data. Results indicated that customer service, knowledgeable staff, and high-quality plants are important factors when consumers are deciding where to shop. IGCs were ranked highest in perceived customer service, knowledgeable staff, and plant quality, followed by HICs. MMs were ranked lowest for the majority of measured business practices, with the most notable exception being price. Additionally, IGCs, HICs, and MMs are perceived differently across age cohorts.
Home lawn fertilizer use throughout the United States is coming under increased scrutiny due to potential negative environmental impacts. A better understanding of how consumer perceptions and socio-demographics impact their choices of types of lawn fertilizers can aid industry stakeholders when marketing products. This research uses a nationwide survey to evaluate factors that impact respondents’ choice of lawn fertilizer brands. Respondents with home lawns selected the lawn fertilizer brands they purchased the most frequently and rated the importance of various fertilizer attributes (e.g., nitrogen–phosphorus–potassium ratio, brand, price, etc.) when selecting lawn fertilizers. Given many lawn fertilizer brands share commonalities, respondents’ answers were grouped into five categories: most popular brand, primarily turf brands, sustainable/organic brands, other brands, and “I don’t remember the brand.” The most popular brand of fertilizer was chosen by 69% of respondents, with the primarily turf brands and other fertilizers being chosen by 25% and 23% of respondents, respectively. This study finds that brand selection is impacted by important fertilizer features, frequented retail outlets, geographical region of residence, and demographic variables. For example, brand importance and purchasing from mass merchandisers or wholesale clubs increased respondents’ selection likelihood of the most popular brand by 6.9% and 20.5% points, respectively. Marketing implications are discussed.
Concern over the use of pesticides in public areas, such as schools, daycare centers, and parks, has prompted some state and local governments to severely restrict or ban pesticides in these locations. Connecticut currently has bans for daycare centers, school grounds with kindergarten through eighth grade classes, and playgrounds in municipal parks. This study was designed to understand general public awareness of these bans and the public sentiment for these additional bans. An online survey was conducted in late 2016 asking Connecticut residents about their levels of awareness of the current pesticide bans, and whether they supported the current ban or would support additional bans. Demographics and other individual characteristics/perceptions are used to explain whether a respondent knows there is a pesticide ban and if the respondent thinks there should be a pesticide ban. Only 7% of the respondents could correctly identify where pesticide bans are currently in place, with most respondents being unsure (74%) if a ban was, in fact, in place. No respondents correctly identified the location of the ban without also identifying an incorrect location as well. A large percentage of respondents indicated the state should have a pesticide ban, with those respondents supporting a ban across all locations listed. Pesticide bans on school grounds and athletic fields from kindergarten to 12th grade were strongly supported, with scores ranging from 85.9 to 86.6 on a 100-point scale, with 100 representing extreme support for pesticide bans. The results indicate that general awareness of the current pesticide ban, as well as knowledge of where current bans are in place, is low. Most respondents support a statewide ban that exceeds current Connecticut law.
This study examined how different presentation formats affected knowledge gain among school grounds managers. Results indicate large-group participants (presentation to ≈50 participants at a turfgrass field day) had greater knowledge retention than small-group participants (presentation to 6–10 participants at an interactive workshop). Small-group attendees had more flexibility to discuss issues that affected them directly and may have focused on those issues instead of the targeted information. Large-group meetings were more ridged in format and attendees were less able to deviate from the main subject matter being presented. However, the value of the small-group meeting should not be discounted, especially when athletic field grounds managers and staff require information specific to their situation. When disseminating more general information, the large-group meeting format is a better means of delivery.
The COVID-19 pandemic altered the way many consumers and businesses transacted business. Concerning the green industry, many households began gardening and/or purchased more green industry products. As the pandemic ends and households begin to return to normal, green industry firms need to understand this new normal. Using an online national survey of households, we assessed which households were more likely to remain in the market after entering during the height of the pandemic (2020). Findings indicated that younger consumers (i.e., Millennials and younger individuals who were born in 1985 or after) were less likely to indicate they always garden (before the pandemic) but more likely to have started gardening during the pandemic and perceived that they would not continue to garden as states returned to normal (2021). This age group was also more likely to not have gardened in 2020, but they intended to garden in 2021. This finding shows a dichotomy in gardening preferences in this young age group. Further findings indicated that race, household income, number of children in the household, and the impact of the pandemic on the household also help explain the household’s decision to garden or not.