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The restructuring of government research and extension organisations within New Zealand provides a rare opportunity to reshape our approach to technology transfer. This paper describes the approaches which HortResearch is taking to develop its technology transfer activities and extension services to New Zealand's horticultural industries.

Research is without purpose if the resultant technology is not transferred from scientists to growers and other industry groups and vice versa. Effective research planning in HortResearch and the provision of decision support information to growers, will depend on good working links between researchers and other key industry players. Rapid development of this linkage is crucial due to the loss of the traditional free extension service in the restructuring process.

A working party assessed the industry's needs and concepts of technology transfer. A workshop to discuss technology transfer option was held with key people from the horticultural industry; this was followed later by an in-house workshop. Proposals for the Institute to establish link teams for each horticultural sector were the outcome.

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