The purpose of this study was to test the effect of malathion and IAA on color development in the cultivated cranberry, Vaccinium macrocarpon var. ‘Early Black’. Dosage and time of application were evaluated. Quantitative analyses for antho-cyanins of berries fresh-frozen at harvest showed that applications of 800, 1600, 2400 ppm malathion all caused a highly significant increase in color. Applications of IAA at 30 and 50 ppm did not affect color development. Treated and untreated berries were also analyzed for anthocyanin development after 7 and 14 days in common storage. No significant differences in size or yield were observed between treated and untreated berries. It was concluded that malathion applied 2 weeks before harvest at 1600 ppm would give good color enhancement and still be within the label restrictions for the use of this material on cranberries.