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Plugs are rapidly replacing fresh-dug bare-root and cold-stored frigo plants as transplants for strawberry (Fragaria × ananassa) production worldwide. Plugs have many advantages over these other types of propagules. They are grown in controlled environments (greenhouses, tunnels) in less time than field produced bare-root transplants, and are not exposed to soilborne pathogens. Plugs afford greater grower control of transplanting dates, provide mechanical transplanting opportunities and allow improved water management for transplant establishment relative to fresh bare-root plants. New uses for plugs have been identified in recent years; for example, photoperiod and temperature conditioned plugs flower and fruit earlier than traditional transplants and plugs have been used for programmed greenhouse production. Tray plants have superior cold storage characteristics relative to bare-root, waiting-bed transplants. Both fresh and frozen plugs are used in a number of indoor and outdoor growing conditions and cultural systems.

This study estimates and compares the production costs and profitability of muscadine grape (Vitis rotundifilia) production under the single-wire (SW) and the Geneva double curtain (GDC) trellis systems with and without drip irrigation. Profitability analysis revealed that muscadine grape production can be a profitable venture. Irrigated muscadine grape vineyards were shown to be more profitable than nonirrigated vineyards. The comparison of the GDC trellis system and the SW trellis system indicates that the GDC trellis system is more profitable. Returns to land and management from muscadine grapes grown under the GDC system were found to be less sensitive to changes in prices and yields than the returns from muscadine grapes grown under the SW trellis system. Net returns from irrigated systems were also found to be less sensitive to variations in prices and yields than nonirrigated systems. The estimated total costs of establishing (Years 0–3) a muscadine grape vineyard were between $9783/acre and $15,065/acre depending on the production system used. For the GDC production system, which was the most profitable production system, the estimated return to land and management was $447/acre. Cash flow analysis demonstrated that the payback period for this system can be achieved in the 10th year, whereas the net present value of the investment was estimated at $4484 and the internal rate of return was estimated at 9.6%.

The costs associated with growing, harvesting and marketing strawberries (Fragaria × ananassa) using the plasticulture production system were estimated to be $13,540/acre ($33,457/ha). Net revenue analysis showed that growers would have to charge at least $0.85 and $1.40/lb ($1.87 to $3.09/kg) for pick-your-own (PYO) and prepicked fruit, respectively, and sell 12,000 lb of berries per acre (13,449.9 kg·ha^-1) to cover this expense. Break-even analysis indicated that growers would have to charge a PYO price of $0.65/lb ($1.43/kg) and $1.20/lb ($2.64/kg) for prepick berries and sell a minimum of 15,041 lb/acre (16,858.4 kg·ha^-1) to cover the projected expenses. However, if a grower received $0.95 and $1.50/lb ($2.09 and $3.31/kg) for the PYO and prepicked fruit, respectively, he/she would only have to sell 10,622 lb of berries per acre (11,905.4 kg·ha^-1) to break even. It was assumed that an average of 11.6 lb (5.26 kg) of fruit would be sold to PYO customers and an average of 7.1 lb (3.22 kg) would be sold to customers who visited the fruit stand. Under these assumptions, the breakeven yield of 14,724 lb/acre translates into a requirement to sell fruit to at least 1,539 customers per acre (3,802.8 customers/ha) at the lowest combination of prices while a yield of 10,398 lb/acre converts to a minimum of 1,087 customers per acre (2,685.9 customers/ha) at the higher prices. Customers were also surveyed at direct market operations in Spring 1999 to gain insight into consumer demographic characteristics, why customers select a specific PYO or prepick direct market strawberry outlet, average expenditures per customer, typical driving distances to direct market strawberry operations, and the effectiveness of advertising. Middle age, middle-income customers living within 10 miles (16.1 km) of the farm comprised the largest percentage of customers surveyed at the PYO operations, while middle age, high-income individuals who also live within 10 miles of the fruit stand were the largest group of respondents at the fruit stands. PYO customers spent an average of $10.30, and prepick consumers spent an average of $9.40 per visit. Less than 23% of all the respondents said that advertising influenced their shopping decision while >77% indicated that any type of advertisement did not influence their decision. Overall, convenient location was easily the major reason that customers decided to patronize a specific direct market outlet while personal referrals were second.

Partial budget analysis was used to evaluate soil treatment alternatives to methyl bromide (MeBr) based on their cost-effectiveness in the production of strawberries (Fragaria ×ananassa). The analysis was conducted for two geographical areas: the piedmont and coastal plain area (including North Carolina and Georgia) and the mountain area of western North Carolina, based on 7 years of field test data. The fumigation alternatives evaluated were Telone-C35 (1,3-dichloropropene 61.1% + chloropicrin 34.7%), Telone II (1,3-dichloropropene 94%), chloropicrin (Chlor-o-pic 99% and TriClor EC), InLine (1,3-dichloropropene 60.8% + chloropicrin 33.3%), and metam sodium (Vapam or Sectagon 42, 42% sodium methyldithiocarbamate). The MeBr formulation was 67% MeBr and 33% chloropicrin (Terr-O-Gas) with the exception of the earlier trials where a 98:2 ratio was used. In the piedmont and coastal plain area, the soil treated with chloropicrin showed the best results with an additional return of $1670/acre relative to MeBr, followed by Telone-C35 with an additional return of $277/acre. The projected return associated with shank-applied metam sodium was approximately equal to the estimated return a grower would receive when applying MeBr. Fumigating with drip-applied metam sodium, InLine, and Telone II as well as the nonfumigated soil treatment resulted in projected losses of $2182, $2233, $4179, and $6450 per acre, respectively, relative to MeBr. In the mountain area, all of the alternatives resulted in a projected increase in net returns relative to MeBr. The largest projected increase was $1320/acre for the InLine treatment, while the added returns for the TriClor and Telone-C35 applications were estimated to be $509 and $339 per acre, respectively. The drip-applied metam sodium application resulted in an additional return of $40/acre, and the added revenue for the nonfumigated soil treatment was $24/acre more than MeBr treatment. Although technical issues currently associated with some of the alternatives may persist, results indicate that there are economically feasible fumigation alternatives to MeBr in the production of strawberries in the southeastern U.S.