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  • Author or Editor: Coleman L. Etheredge x
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With an increase in social awareness of environmental degradation and the need to conserve resources while reducing greenhouse gas emissions, consumers have become increasingly concerned about the environmental standards of the industries from which they purchase products. This has motivated industries to restructure their business model to one that is more environmentally sustainable. Research of consumers’ floral purchasing habits based on geographic regions found that these habits varied depending on the region where they lived. The main purpose of this study was to investigate US consumers’ perceptions and willingness to pay as they relate to retail floral providers’ environmentally sustainable practices based on the geographical region where the consumer lives within the United States. The results indicated differences in the way respondents answered questions based on the geographical region where they live. However, regardless of the US region where the respondents live, from the list of sustainable attributes covered in this study, respondents indicated the use of locally sourced flowers and composting of floral waste as the two sustainable attributes with the most perceived value to consumers. The findings of this study indicate that floral providers that have incorporated any type of sustainable attribute into their businesses should be promoting this to the public. Floral providers located in the West and Northeast regions of the United States should especially consider emphasizing sustainable attributes within their business because consumers in these regions indicated that they were most willing to pay premiums for sustainable practices. Additionally, floral providers in the West should consider sourcing and promoting the use of fair-trade materials to their customers.

Open Access

One-third of Americans are reportedly living with extreme stress, with 75% to 90% of visits to primary care physicians being for stress-related problems. Past research found visiting green areas lowers blood pressure, reduces headache and fatigue, improves mood, and hastens recovery from stress. The main objective for this study was to determine if stress-related illness rates in regions of Texas were related to vegetation rates and tree canopy cover. Data on the stress-related illnesses of high blood pressure and heart attacks were collected from the Center for Health Statistics and the Texas Department of State Health Services for all 25 metropolitan statistical areas (MSAs) in Texas. MSAs are counties or group of counties with a central city or urbanized area of at least 50,000 people. Percent canopy cover was calculated for each MSA using the Multi-Resolution Land Characteristics National Land Cover Data canopy cover dataset. Vegetation rates for all the MSAs were examined and mapped for illustration using geographical information system (GIS) software. Visual relationships among the data were observed. Quantitative data were also analyzed. When mapping stress-related illness rate into MSA regions of Texas, no clear trend was observed with vegetation rates or percent tree canopy cover when compared with stress-related illness rates. Semipartial correlations were calculated to analyze the relationship between tree canopy cover and vegetation rate and stress-related illness rate variables after controlling the effect of external variables like income levels, age, population, and ethnicity. There was no significant positive or negative relationship found between stress-related illness data when compared with percent canopy and vegetation index for any the 25 MSAs of Texas.

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