Mobile device applications (apps) have the potential to become a mainstream delivery method, providing services, information, and tools to extension clientele. Testing, promoting, and launching an app are key components supporting the successful development of this new technology. This article summarizes the considerations and steps that must be taken to successfully test, promote, and launch an app and is based on the authors’ experience developing two horticulture apps, IPMPro and IPMLite. These apps provide information for major pests and plant care tasks and prompt users to take action on time-sensitive tasks with push notifications scheduled specifically for their location. App testing and evaluation is a continual process. Effective tactics for app testing and evaluation include garnering focus group input throughout app development and postlaunch, in-house testing with simulators, beta testing and the advantages of services that enhance information gained during beta testing, and postlaunch evaluations. Differences in promotional and bulk purchasing options available among the two main device platforms, Android and iOS, are explored as are general preparations for marketing the launch of a new app. Finally, navigating the app submission process is discussed. Creating an app is an involved process, but one that can be rewarding and lead to a unique portal for extension clientele to access information, assistance, and tools.
Amy Fulcher, Sarah A. White, Juang-Horng (JC) Chong, Joseph C. Neal, Jean L. Williams-Woodward, Craig R. Adkins, S. Kristine Braman, Matthew R. Chappell, Jeffrey F. Derr, Winston C. Dunwell, Steven D. Frank, Stanton A. Gill, Frank A. Hale, William E. Klingeman, Anthony V. LeBude, Karen Rane, and Alan S. Windham
Amy Fulcher, Anthony LeBude, Sarah A. White, Matthew R. Chappell, S. Christopher Marble, J.-H (J.C.) Chong, Winston Dunwell, Frank Hale, William Klingeman, Gary Knox, Jeffrey Derr, S. Kris Braman, Nicole Ward Gauthier, Adam Dale, Francesca Peduto Hand, Jean Williams-Woodward, and Steve Frank
Extension and research professionals in the southeastern United States formed the Southern Nursery Integrated Pest Management working group (SNIPM) to foster collaboration and leverage resources, thereby enhancing extension programming, increasing opportunity, and expanding the delivery of specialized expertise to nursery crop growers across a region. Building a productive and lasting working group requires attracting a group of research and extension faculty with complementary expertise, listening to stakeholders, and translating stakeholder needs into grant priorities to help solve problems, all hallmarks of effective teamwork principles. SNIPM has now grown to include 10 U.S. states and 11 institutions and has been awarded seven grants totaling $190,994 since 2009. A striking benefit of working group membership was observed over time: synergy. Greater awareness of individual expertise among SNIPM members, each of whom were focused on different aspects of the nursery production system stimulated multistate extension publications, electronic books (eBooks), mobile device applications (apps), popular press articles, and spin-off research projects when separate foci were combined and directed toward complex challenges. Deliverables achieved from this faculty collaboration include nine peer-reviewed publications, four manuals and books and 23 book chapters, and a combined total of 11 abstracts, conference proceedings and extension publications. To date, the return on investment for SNIPM is one deliverable produced to every $2265.89 in grant funding. SNIPM has also been honored with multiple American Society for Horticultural Science publication awards as well as the Southern Region Integrated Pest Management Center Bright Idea Award for the quality and originality of their project outputs. Continuing to work together toward common goals that bridge technology and serve the nursery industry while supporting each individual member’s program will be crucial to the long-term success of this working group.
Amy Fulcher, Juang-Horng (JC) Chong, Sarah A. White, Joseph C. Neal, Jean L. Williams-Woodward, Craig R. Adkins, S. Kristine Braman, Matthew R. Chappell, Jeffrey F. Derr, Winston C. Dunwell, Steven D. Frank, Stanton A. Gill, Frank A. Hale, William E. Klingeman, Anthony V. LeBude, Karen Rane, and Alan S. Windham
With increased mobile device usage, mobile applications (apps) are emerging as an extension medium, well suited to “place-less” knowledge transfer. Conceptualizing, designing, and developing an app can be a daunting process. This article summarizes the considerations and steps that must be taken to successfully develop an app and is based on the authors’ experience developing two horticulture apps, IPMPro and IPMLite. These apps provide information for major pests and plant care tasks and prompt users to take action on time-sensitive tasks with push notifications scheduled specifically for their location. Topics such as selecting between a web app and a native app, choosing the platform(s) for native apps, and designing the user interface are covered. Whether to charge to download the app or have free access, and navigating the intra- and interinstitutional agreements and programming contract are also discussed. Lastly, the nonprogramming costs such as creating, editing, and uploading content, as well as ongoing app management and updates are discussed.