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Benjamin L. Campbell, Julie H. Campbell, and Joshua P. Berning

products based on their consumer base and relative to their competitors. As a result, a variety of GMO labels are likely to be seen, including GMO-free labels appearing on turfgrasses that are not GMO. To date, no research has examined how GMO turfgrass

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Chengyan Yue and Cindy Tong

literature on consumer preferences for and marketing segmentation of organically and locally grown fresh produce is sparse. Loureiro and Hine (2002) studied consumers' WTP for local (Colorado-grown), organic, and GMO-free potatoes. They found that the

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Amy Jo Chamberlain, Kathleen M. Kelley, and Jeffrey Hyde

consumer willingness to pay for local (Colorado-Grown), organic, and GMO-free products J. Agr. Appl. Econ. 34 477 487 Organic Trade Association 2009 2009 U.S. families’ organic attitudes & beliefs study. 12 Sept. 2010. < http

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Chengyan Yue and Cindy Tong

comparison of consumer willingness to pay for local (Colorado Grown), organic, and GMO-free products J. Agr. Appl. Econ. 34 477 487 Loureiro, L.M. McCluskey, J.J. Mittelhammer, R.C. 2002 Will consumers pay a premium for eco-labeled apples? J. Consum. Aff. 36

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Gwendolyn Hawkins, Stephanie E. Burnett, and Lois B. Stack

niche markets: A comparison of consumer willingness to pay for local (Colorado grown), organic, and GMO-free products J. Agr. Appl. Econ. 33 477 487 Nelson, L. Giles, J. Macilwain, C. Gewin, V. 2004 Organic FAQs Nature 428 796 798 Onyango, B.M. Hallman

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Ariana Torres, Petrus Langenhoven, and Bridget K. Behe

for beef labeled with food safety attributes J. Agr. Econ. 68 2 795 803 Loureiro, L.M. Hine, S. 2002 Discovering niche markets: A comparison of consumer willingness to pay for local (Colorado Grown), organic, and GMO-free products J. Agr. Appl. Econ

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Ariana Torres

niche markets: A comparison of consumer willingness to pay for local (Colorado grown), organic, and GMO-free products J. Agr. Appl. Econ. 34 3 1475 1481 Low, S.A. Adalja, A. Beaulieu, E. Key, N. Martinez, S. Melton, A. Jablonski, B.B.R. 2015 Trends in US

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Esther McGinnis, Alicia Rihn, Natalie Bumgarner, Sarada Krishnan, Jourdan Cole, Casey Sclar, and Hayk Khachatryan

captured more visual attention than text representations (e.g., the non-GMO logo vs. GMO-free text). Respondents were willing to pay premiums for plants with eco-labels than for those without, and the premium was amplified for those items displaying logos

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Phillip M. Mohebalian, Francisco X. Aguilar, and Mihaela M. Cernusca

for local (Colorado grown), organic, and GMO-free products J. Agr. Appl. Econ. 34 477 487 Loureiro, M. Umberger, W. 2003 Estimating consumer willingness to pay for country of origin labeling J. Agr. Res. Econ. 28 287 301 Louviere, J.J. Flynn, T. Carson