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74 ORAL SESSION 14 (Abstr. 520–527) Cross-commodity/No commodity: Human Issues/Extension/Technology Transfer Tuesday, 25 July, 8:00–10:00 a.m

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Abstract

This symposium was sponsored primarily by the Commercial Horticulture Working Group in the Extension Division of ASHS. The International Horticultural Congress provides an excellent opportunity for horticulturists, especially horticultural educators, from around the world to exchange experiences and ideas. Extension in the context of this symposium refers to the transfer of technology or the linkage from a research-based information pool to producers, processors, marketers, and consumers of horticultural commodities. Extension programs are expected to help ensure the adoption of appropriate technologies by individuals, groups, or segments of an industry. The primary goals of an extension program are to increase production, product quality, business profits, and/or the quality of life. This symposium involved uniquely qualified individuals in describing and contrasting model extension delivery systems from around the world.

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, combined with year-round consumer demand, create the need for extended fruit production into the off season. The climatic conditions in the Intermountain West require the use of season extension technologies so that growers may successfully supply markets

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University began to assess the industry need for a formal extension program on organic land care. A 14-question survey was conducted at industry training events attended by landscapers as well as public employees. Landscapers were asked if they were

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The Center for Plasticulture's High Tunnel Research and Education Facility was established at Pennsylvania State University in 1999. Since its inception, applied research has been conducted at this facility by a team of researchers and extension specialists on the development of a new high tunnel design. The development of crop production recommendations for vegetables, small fruits, tree fruits and cut flowers grown in high tunnels has been a priority. To complement the applied research program, an aggressive extension education program was developed to extend information on the technology of high tunnels to county extension personnel, growers, industry representatives, students, master gardeners and the general public. The extension programming effort consisting of demonstration high tunnels, field days, tours, in-service training, publications and presentations made at winter meetings will be discussed in the report below.

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Abstract

The Training and Visit (T&V) system of agricultural extension has been widely adopted over the past decade. It is now being used in at least 40 countries. Many governments have contributed significant resources to implementing the system. Multi- and bilateral development organizations have also been involved. The World Bank, the leading development agency in this respect, has invested about $2.4 billion in extension activities.

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44 POSTER SESSION 7 (Abstr. 381–397) Extension/Technology Transfer/Public Education Monday, 24 July, 1:00–2:00 p.m.

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, a transdisciplinary group of research and extension professionals undertook a national nursery survey with the objectives of 1) identifying the strategies currently in use to address the labor shortage and 2) evaluating current adoption of automated

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Delivery of modern extension programs involves considerable expenses that are becoming scarce from traditional sources. Successful extension educational programs will need to find additional revenue sources to fund educational materials, speaker costs, conferences, and other needs. It is important to become as financially efficient as possible and sometimes this means consolidating some programs and eliminating others. Charging fees to attendees is one means of covering costs of delivering programs. The University of Florida is partnering with the agriculture industry and trade journal publishers to provide resources and publishing for educational programs and materials.

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results indicate that high tunnels can effectively and economically be used in the Intermountain West as an early-season extension technique for strawberries. Fall planting dates for the in-ground tunnel and the east–west-facing vertical systems were

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