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A poinsettia (Euphorbia pulcherrima Willd. ex Klotzsch) open house was held at the TSU main campus farm in Dec. 2003, during which a high quality finished plant of each of 21 cultivars was on display (supplied by Dummen USA and Ecke in August as rooted cuttings). The cultivars varied in inflorescence color and pattern, plant size and plant growth habit. Members of the campus community, the Tennessee Flower Growers Association, extension personnel, and the general public attended. Most attendees completed a written survey (n = 173), in which they rated how strongly they liked or disliked each cultivar. Cultivars were rated on a Likert-type scale (1 = strongly dislike, 7 = strongly like). Highly rated cultivars (mean >6) included `Premium Red', `Infinity Red', `Spotlight Dark Red', `Coco 2000 Red', `Merlot', `Prestige', `Freedom', and `Premium Hot Pink'. Less preferred (mean <4.4) were `Premium Marble', `Mirage', and `Limelight'. Although no cultivars were strongly disliked, the large, traditional red cultivars were preferred. Attendees also provided information on demographics and plant purchases. The typical attendee was a 40- to 59-year-old female with a college education and 2 to 3 people in the household with a total income of $25,000-50,000. Eighty percent bought poinsettias in 2002, with an average of 3.7 plants purchased. Eighty percent of plants purchased were red, and color was the most important selection feature. Results suggest that although most consumers prefer traditional red cultivars, a niche market exists for plants with novel inflorescence colors and unique bract and leaf coloration patterns and shapes.

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discussing food security with those who are food insecure. This information allows for field-day coordinators to better tailor their promotion of field days and increase food-security promoting projects in Iowa. Materials and methods Survey instrument

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Lansing, Michigan. The authors thank Michigan Nursery & Landscape Association for partial funding of this project and R. Daniel Lineberger at Texas A&M University for helping coordinate and collect data for the Internet survey.

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( National Gardening Survey, 2018 ), the consumer group is diverse and unorganized. Therefore, the NICH consortium exists to advocate change ( NICH, 2020 ). As part of its needs assessment, NICH subcommittees and stakeholders are in the process of

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spread, and mechanisms of survival between seasons by “oversummering” are still unknown in Florida. Although our observations are based on a survey, intensive sampling throughout the season would likely provide insight on the source(s) of inoculum and

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and foreign labor supplies no longer meet current labor demands. The extent of the workforce scarcity and its effect on the US nursery industry is substantial. Nearly 80% of surveyed nurseries indicated that labor was their largest business challenge

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survey of U.S. consumers. With the overall goal to identify how consumers’ awareness of neonic insecticides affects their purchasing behavior, the following hypotheses were tested: Consumers’ knowledge of pollinator-related topics (i.e., gardening

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Five of the ten training sessions for Maine Master Gardeners (MGs) were taught using interactive television (ITV) in 1993. Trainees at one location participated in the sessions live; trainees at seven locations participated in the sessions from distant locations but in real time; and trainees at two locations viewed videotapes of the ITV sessions at later dates. Trainees (n = 215) were quizzed weekly to assess their level of learning and surveyed about their learning experience 6 months after completing their training. ITV distance learners' quiz scores and hours of volunteerism were equal to those of local learners. More than 90% of all respondents would enroll in a MG program again if it were conducted and taught locally, while 83.9% would enroll in a program taught half locally and half using ITV.

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Practices survey ( Palma et al., 2012 ) showed that most promotion and advertising expenditures were, indeed, effective in increasing green industry sales. Firm size impacted the type of advertising that was most effective. Smaller firms demonstrated a

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After a survey describing the range of products and services offered by Texas florists and supermarket floral departments, a modified SERVQUAL instrument measured customer perceptions and expectations of floral service quality. Florist customers were 3.2 years older, had a slightly higher household income, bought floral products twice as often from a florist, spent $14.53 more on each florist purchase than supermarket customers; they also made four fewer floral purchases from supermarkets during the previous 6 months. Supermarket customers spent $14.40 more on each supermarket floral purchase than did florist customers. Reliability was the most important and tangibles were the least important of the five service quality dimensions. Although expectations for both groups were similar on 18 of 22 service quality items, florists' customers perceived higher service quality than did supermarket customers. Although customers of both retail outlets had expectations higher than perceptions, florist customers had smaller, less negative gap scores. This result showed that florists better met customer expectations than did supermarket floral departments, a potential competitive advantage.

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