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Abstract

Three surveys of direct market (pick-your-own) strawberry customers were conducted in Illinois to obtain demographic information, distance travelled, purchase habitude, and advertising response. A mail survey utilizing postcard reminders resulted in a higher number of returned forms than 2 anonymous handout surveys without follow-up. The rates of return were influenced by follow-up cards, the time interval of mailing the follow-up cards, and the growers’ personal request to their customers to complete survey forms. The survey methods are discussed relative to the large numbers of completed surveys required in our research and the applicability of various survey methods for direct marketing.

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as one of the top 10 global food trends. Consumers surveyed in Minnesota reported that they would pay up to 10% to 30% more for sustainable foods, but they considered sustainability less important than food healthfulness, safety, and taste ( Robinson

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cultivars and Mueller et al. (2003) followed with a greenhouse study with pathogen-inoculated plants of 84 cultivars to assess relative resistance to daylily rust. Robbins and Vann (2002) surveyed 500 field-grown cultivars at a small commercial nursery

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we assess whether producers’ perceptions of fruit quality traits are consonant with consumers’ preferences. Materials and Methods Pre-survey producer interviews. Before conducting the formal audience surveys, we interviewed five peach producers from

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number of firms in different size categories in each state. Following the protocol from earlier industry surveys ( Brooker et al., 2005 ), greenhouses and nurseries were grouped as very small (less than 1 acre), small (1 to 4.9 acres), medium (5 to 19

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, Oregon State University Mid-Columbia Agricultural Research and ExtensionCenter for assistance with survey data entry.

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-sized farms. Between 2005 and 2007, the U.S. Department of Agriculture's (USDA) Agricultural Resource Management Survey reported that there were 30,449 specialized vegetable and melon [melon ( Cucumis spp.) and watermelon ( Citrullus lanatus )] farms

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Morrison, School of Environmental Design, in preparation of the survey. The cost of publishing this paper was defrayed in part by the payment of page charges. Under postal regulations, this paper therefore must be hereby marked advertisement solely to

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determine what modifications and improvements might be necessary, an assessment of the program was carried out by conducting a survey and holding two workshops among participants. The objectives of this research were to 1) determine whether growers were

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possible way to help mitigate these threats is to increase the use of plants that enhance pollinator health by generating research-based information that is easily attainable by the public. In a recent survey, 46% of consumers purchased pollinator

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