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Natalie Bumgarner, Sheri Dorn, Esther McGinnis, Pam Bennett, Ellen Bauske, Sarada Krishnan, and Lucy Bradley

132 Garden Media Group 2014 What the millennial generations wants from YOU, the garden industry. 1 July 2019. < > Goldman, I.L. 2014 The

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Mary Lewnes Albrecht

students nor interested in the course. Today's student is from the millennial generation, which is accustomed to receiving detailed directions ( Taylor, 2006 ). Detailed guidelines for written assignments such as journal article reviews, laboratory reports

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Mary H. Meyer, Douglas Needham, John Dole, Brain Trader, Jennifer Fox, Marnie Conley, Michael Neff, and Jean Shaw

industry—available jobs, science/technology, environment and human benefits, working outdoors, etc., all benefits valued by millennials (persons reaching young adulthood around the year 2000) and other youth audiences, communicating these attributes can

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Curt R. Rom

science department may diminish, and the need for specialized networks may increase. Balancing the needs for generalist and specialist horticultural science will a goal. Some reports or indications of the millennial generation and generation

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Shuoli Zhao, Chengyan Yue, Mary H. Meyer, and Charles R. Hall

mature stage of the product life cycle, which resulted in decelerated growth of sales ( Behe et al., 2003 ). Therefore, innovative strategies in both research and development as well as marketing are greatly needed to increase the demand by millennials

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Fernanda Trientini and Paul R. Fisher

Almost 42 million U.S. households are engaged in food gardening ( National Gardening Association, 2014 ). Indoor residential food gardening is an increasing trend, with 37% of millennials growing plants or herbs indoors compared with 28% of baby