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). The goal of this study was to provide information useful to breeders, extension specialists, and other research professionals about important strawberry genetic traits for the changing strawberry industry in the PNW, with an emphasis on fresh

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Funding reductions have left many Extension field and specialist positions unfilled when they are vacated. In New England, severe economic downturns have made this situation acute and have forced Extension programs to find innovative and more efficient ways of delivering information to clientele groups. The nursery and landscape industries comprise a major agricultural sector in New England whose needs must be met to maintain agriculture in the region. Yankee Nursery Quarterly was developed as a regional effort to draw upon nursery and related expertise from the six New England states. Yankee Nursery Quarterly provides information in the areas of nursery and Christmas tree production, landscaping, arboriculture, garden center operation and turfgrass four times annually. The publication format deviates from the standard 8 ½″ by 11″ size and uses 2 color printing, a four-column layout and black and white photography to provide a recognizable, informative and visually appealing product.

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Commercial horticultural crop growers in the United States, Europe, Australia, China, Korea, Brazil, Mexico, South Africa, and the Middle East enjoy the benefits of drip irrigation, which have been described in numerous research and extension

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photon flux density [TPFD (400–800 nm)] at the end of the day (day extension) or in the middle of the night (night interruption) creates a sufficiently short skotoperiod that inhibits flowering. Light-emitting diode (LED) lamps that primarily emit red [R

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There is a fundamental need for the land grant system to debate and rediscover its place in society as a learning organization founded upon enhanced internal and external connectivity. Two critical connections are the linkage between research and extension, and cooperation among the states. As with any system in which the component parts are no longer functionally integrated, the land grant system is declining in vitality. Poor cooperation among states and weak linkages between the research and extension functions have reduced the capacity of the system to serve the public good. The New England Extension Consortium was created to enhance public access to the research base of the land grant universities and to increase the efficiency and efficacy of extension programs in the six New England states.

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Marketing techniques were valuable in the development of an extension and research support program for the diverse Georgia nursery industry. The support program was developed in three stages: 1) needs assessment and development of industry alliances, 2) initiation of a research program based on priority needs, and 3) technology transfer. The needs assessment was facilitated by the development of a distribution channel map for the Georgia landscape/nursery industry. The industry alliances developed early in the project facilitated conduct of the research program and technology transfer. The research component was identified from an informal needs assessment and qualitative information on industry relations inferred from the distribution channel map. The research results support the contention that landscape architects have a significant influence on demand for nursery crops and that nursery operators should treat this group as important customers. The focus for technology transfer is improved marketing procedures and more efficient working relationships between nursery operators and landscape architects. This includes development of new alliances at the industry/association level, improved marketing practices for nursery operators, and positioning extension publications to benefit multiple industry segments.

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“Backyard Farmer” is a Cooperative Extension (CE) television program that airs one night a week on the Nebraska Educational Television Network (ETV). “Backyard Farmer” is a one-hour program which airs throughout the lawn and gardening season from approximately April 1 to September 1 each year. This program combines a live call-in format, along with mailin questions and samples to be answered by the panel. In addition they discuss timely topics which are illustrated by videotapes and live demonstrations. The panelists are specialists in horticulture, entomology, plant pathology and agronomy (weed science).

Slightly over two-thirds of the Nebraska households (69%) were familiar with “Backyard Farmer”. Backyard Farmer has been watched in 49% of Nebraska households. Thus Backyard Farmer is viewed in approximately 270,000 households.

Viewers are more likely than non-viewers to have sought advice from Cooperative Extension in the past two years. Although the total number of viewers in the urban area was higher than in the rural area, there was a higher proportion of viewers in the rural area. Nearly half of the “Backyard Farmer” viewing audience (47%) was under age 45.

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“Backyard Farmer” is a Cooperative Extension (CE) television program that airs one night a week on the Nebraska Educational Television Network (ETV). “Backyard Farmer” is a one-hour program which airs throughout the lawn and gardening season from approximately April 1 to September 1 each year. This program combines a live call-in format, along with mailin questions and samples to be answered by the panel. In addition they discuss timely topics which are illustrated by videotapes and live demonstrations. The panelists are specialists in horticulture, entomology, plant pathology and agronomy (weed science).

Slightly over two-thirds of the Nebraska households (69%) were familiar with “Backyard Farmer”. Backyard Farmer has been watched in 49% of Nebraska households. Thus Backyard Farmer is viewed in approximately 270,000 households.

Viewers are more likely than non-viewers to have sought advice from Cooperative Extension in the past two years. Although the total number of viewers in the urban area was higher than in the rural area, there was a higher proportion of viewers in the rural area. Nearly half of the “Backyard Farmer” viewing audience (47%) was under age 45.

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This material is based on work supported by the Cooperative State Research, Extension, Education Service, U.S. Department of Agriculture, Massachusetts Agricultural Experiment Station, under Project No. MAS00786. Use of trade names does not imply

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role in sharing their horticultural knowledge with others, benefiting Extension associates, the volunteers themselves, and the communities they serve ( Davenport-Hagen et al. 2018 ). However, the onset of the pandemic presented a set of unprecedented

Open Access