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Catherine G. Campbell, Jorge Ruiz-Menjivar, and Alia DeLong

Florida, like much of the southeastern United States, is rapidly urbanizing. With this urbanization, there is an increasing interest in commercial urban agriculture (CUA) as an important sector for agriculture in the state. The U.S. Department of Agriculture Census of Agriculture does not report data about CUA operations, thus limiting the knowledge about the status of CUA operations regarding basic features such as farm size, operator demographics, production systems, sources of revenue, barriers to business operations and profitability, and future opportunities for development. Because previous research has found differences in urban farmers’ demographics and their perceptions of barriers and opportunities, the purpose of this research was to characterize CUA operations in Florida and to understand the urban farmers’ perceptions of the primary needs, barriers, and opportunities for developing CUA, as well as CUA operators’ informational needs and preferred informational formats. We performed a cluster analysis to identify salient groups of urban growers in Florida to identify subgroups based on shared characteristics that revealed three distinct groups of urban farmers with differing perceptions of barriers, opportunities, informational needs, and preferred informational formats.