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Michele Bakacs, Amy Rowe, William T. Hlubik, and Jan Zientek

University began to assess the industry need for a formal extension program on organic land care. A 14-question survey was conducted at industry training events attended by landscapers as well as public employees. Landscapers were asked if they were

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Michael Baxter and Donald C. Pickering

Abstract

The Training and Visit (T&V) system of agricultural extension has been widely adopted over the past decade. It is now being used in at least 40 countries. Many governments have contributed significant resources to implementing the system. Multi- and bilateral development organizations have also been involved. The World Bank, the leading development agency in this respect, has invested about $2.4 billion in extension activities.

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Robert B. Gravani, Anusuya Rangarajan, and Elizabeth Bihn

44 POSTER SESSION 7 (Abstr. 381–397) Extension/Technology Transfer/Public Education Monday, 24 July, 1:00–2:00 p.m.

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George J. Hochmuth and Donald N. Maynard

Delivery of modern extension programs involves considerable expenses that are becoming scarce from traditional sources. Successful extension educational programs will need to find additional revenue sources to fund educational materials, speaker costs, conferences, and other needs. It is important to become as financially efficient as possible and sometimes this means consolidating some programs and eliminating others. Charging fees to attendees is one means of covering costs of delivering programs. The University of Florida is partnering with the agriculture industry and trade journal publishers to provide resources and publishing for educational programs and materials.

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Daniel Rowley, Brent L. Black, Dan Drost, and Dillon Feuz

results indicate that high tunnels can effectively and economically be used in the Intermountain West as an early-season extension technique for strawberries. Fall planting dates for the in-ground tunnel and the east–west-facing vertical systems were

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Zongyu Li, R. Karina Gallardo, Wendy Hoashi-Erhardt, Vicki A. McCracken, Chengyan Yue, and Lisa Wasko DeVetter

). The goal of this study was to provide information useful to breeders, extension specialists, and other research professionals about important strawberry genetic traits for the changing strawberry industry in the PNW, with an emphasis on fresh

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Mark H. Brand, Leslie Woodward, and Susan M. Mulgrew

Funding reductions have left many Extension field and specialist positions unfilled when they are vacated. In New England, severe economic downturns have made this situation acute and have forced Extension programs to find innovative and more efficient ways of delivering information to clientele groups. The nursery and landscape industries comprise a major agricultural sector in New England whose needs must be met to maintain agriculture in the region. Yankee Nursery Quarterly was developed as a regional effort to draw upon nursery and related expertise from the six New England states. Yankee Nursery Quarterly provides information in the areas of nursery and Christmas tree production, landscaping, arboriculture, garden center operation and turfgrass four times annually. The publication format deviates from the standard 8 ½″ by 11″ size and uses 2 color printing, a four-column layout and black and white photography to provide a recognizable, informative and visually appealing product.

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Brent Rowell and Mar Lar Soe

Commercial horticultural crop growers in the United States, Europe, Australia, China, Korea, Brazil, Mexico, South Africa, and the Middle East enjoy the benefits of drip irrigation, which have been described in numerous research and extension

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John M. Gerber

There is a fundamental need for the land grant system to debate and rediscover its place in society as a learning organization founded upon enhanced internal and external connectivity. Two critical connections are the linkage between research and extension, and cooperation among the states. As with any system in which the component parts are no longer functionally integrated, the land grant system is declining in vitality. Poor cooperation among states and weak linkages between the research and extension functions have reduced the capacity of the system to serve the public good. The New England Extension Consortium was created to enhance public access to the research base of the land grant universities and to increase the efficiency and efficacy of extension programs in the six New England states.

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Donald H. Steinegger

“Backyard Farmer” is a Cooperative Extension (CE) television program that airs one night a week on the Nebraska Educational Television Network (ETV). “Backyard Farmer” is a one-hour program which airs throughout the lawn and gardening season from approximately April 1 to September 1 each year. This program combines a live call-in format, along with mailin questions and samples to be answered by the panel. In addition they discuss timely topics which are illustrated by videotapes and live demonstrations. The panelists are specialists in horticulture, entomology, plant pathology and agronomy (weed science).

Slightly over two-thirds of the Nebraska households (69%) were familiar with “Backyard Farmer”. Backyard Farmer has been watched in 49% of Nebraska households. Thus Backyard Farmer is viewed in approximately 270,000 households.

Viewers are more likely than non-viewers to have sought advice from Cooperative Extension in the past two years. Although the total number of viewers in the urban area was higher than in the rural area, there was a higher proportion of viewers in the rural area. Nearly half of the “Backyard Farmer” viewing audience (47%) was under age 45.