Survey analysis of the major North American rose producers provided a profile of industry marketing and postharvest management practices. The role of the wholesaler in product distribution has diminished, as more than half of the firms now utilize some form of retail distribution. Although most firms perceived little industry-wide uniformity in rose grading, packaging procedures were uniform, with most firms packaging roses in units of 25. The use of floral preservatives has been widely adopted, as nearly 80% of the firms used preservatives in their production operations, but postharvest storage practices have not been optimal, as nearly 45% of the firms stored roses at non-optimal temperatures levels. Most firms indicated that roses last between 5 and 6 days; however, 47% of the firms indicated that rose vase life should extent to 8 days or longer.