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Kuan-Ju Chen, Suzette P. Galinato, Thomas L. Marsh, Peter R. Tozer, and Hayley H. Chouinard

. DeVetter, L.W. 2019 Supporting successful transition to the fresh market: Research and extension needs of Pacific Northwest strawberry growers HortTechnology 29 649 658 Loureiro, M.L. McCluskey, J.J. Mittelhammer, R.C. 2001 Assessing consumer preferences

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Eli D. Moore, Gary W. Williams, Marco A. Palma, and Leonardo Lombardini

Williams, G.W. Capps O. Jr Bessler, D.A. 2004 Florida orange grower returns from orange juice advertising. (Texas Agribusiness Market Research Center Consumer and Product Research Report No. CP-01-04) Texas A&M University

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Paul Vossen

York. March. (Internet directory of worldwide market research reports) 29 May 2007 < >. North American Olive Oil Association 2004 US imports of olive oil 1982–present 10 July 2005 < http

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Bridget K. Behe, Patricia T. Huddleston, Charles R. Hall, Hayk Khachatryan, and Benjamin Campbell

, V. 1991 Conjoint analysis in market research for horticultural products Acta Hort.: Hort. Econ. Mktg. 295 121 125 Getter, K.L. Behe, B.K. 2013 Consumer willingness to purchase Impatiens walleriana alternatives HortScience 48 1370 1377 Hansen, F

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Krishna Nemali

Experiment Station Circular 347 revised HortDaily 2019 2 Jan. World Greenhouse Vegetable Statistics updated for 2019 11 July 2021. < > IBIS World 2021 Hydroponic crop farming industry in the US 13 July 2021. <

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Juliano Martins Ramalho Marques, Ariana P. Torres, Bridget K. Behe, Petrus Langenhoven, and Luiz Henrique de Barros Vilas Boas

highlights the attitude factors and market attributes influencing consumers’ choices of fresh fruit markets. One possible limitation of this study may be the fact that web-based surveys may have some biases but are generally accepted market research protocols