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Alicia L. Rihn, Chengyan Yue, Bridget Behe, and Charles Hall

attitudes toward marketing, advertising and consumerism J. of Consumer Mktg. 17 481 497 Rushkopf, D. 2001 Merchants of cool WGBH Boston, MA Schiffman, L.G. Kanuk, L.L. 2007 Consumer behavior 9th Ed Prentice Upper Saddle River, NJ Silvergleit, I. 2004 The

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Charles R. Hall, Benjamin L. Campbell, Bridget K. Behe, Chengyan Yue, Roberto G. Lopez, and Jennifer H. Dennis

lycopene-content fresh-market tomatoes HortTechnology 16 674 681 Straugh, R.D. Roberts, J.A. 1999 Environmental segmentation alternatives: A look at green consumer behavior in the new millennium J. Consum. Mark

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Kynda R. Curtis, Tatiana Drugova, Trevor Knudsen, Jennifer Reeve, and Ruby Ward

-8809(02)00036-1 Rana, J. Paul, J. 2017 Consumer behavior and purchase intention for organic food: A review and research agenda J. Retailing Consum. Serv. 38 157 165 doi: 10.1016/j.jretconser.2017.06.004 Remaud, H. Mueller, S. Chvyl, P. Lockshin, L. 2008 Do Australian

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McKenzie Thomas, Kimberly Jensen, Margarita Velandia, Christopher Clark, Burton English, Dayton Lambert, and Forbes Walker

Francisco, CA. 26–28 July 2015 Greene, W. 2018 Econometric analysis. 8th ed. Pearson, New York, NY Grebitus, C. Printezis, I. Printezis, A. 2017 Relationship between consumer behavior and success of urban agriculture Ecol. Econ. 136 189 200 Hugie, K. Yue, C

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Li-Chun Huang and Yen-Chun Lin

negatively. For example, many young consumers perceive floral gifts as expensive, impractical, extravagant, or not unique enough to identify the giver. Consumer behavior for holiday floral gifts has also interested some researchers. For example, Lai and