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Alicia L. Rihn, Chengyan Yue, Bridget Behe, and Charles Hall

attitudes toward marketing, advertising and consumerism J. of Consumer Mktg. 17 481 497 Rushkopf, D. 2001 Merchants of cool WGBH Boston, MA Schiffman, L.G. Kanuk, L.L. 2007 Consumer behavior 9th Ed Prentice Upper Saddle River, NJ Silvergleit, I. 2004 The

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Charles R. Hall, Benjamin L. Campbell, Bridget K. Behe, Chengyan Yue, Roberto G. Lopez, and Jennifer H. Dennis

lycopene-content fresh-market tomatoes HortTechnology 16 674 681 Straugh, R.D. Roberts, J.A. 1999 Environmental segmentation alternatives: A look at green consumer behavior in the new millennium J. Consum. Mark

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Filippo Sgroi, Enrica Donia, Mário Franco, and Angelo Marcello Mineo

testo di economia civile. Il Mulino, Bologna, Italy Becker-Olsen, K.L. Cudmore, B.A. Hill, R.P. 2006 The impact of perceived corporate social responsibility on consumer behavior J. Bus. Res. 59 1 208 215 Belletti, G. Marescotti, A. Sanz-Cañada, J

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Kynda R. Curtis, Tatiana Drugova, Trevor Knudsen, Jennifer Reeve, and Ruby Ward

in Massachusetts Agr. Ecosyst. Environ. 94 3 1822 1831 doi: 10.1016/S0167-8809(02)00036-1 10.1016/j.ecolecon.2018.07.014 Rana, J. Paul, J. 2017 Consumer behavior and purchase intention for organic food: A review and research agenda J. Retailing Consum

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McKenzie Thomas, Kimberly Jensen, Margarita Velandia, Christopher Clark, Burton English, Dayton Lambert, and Forbes Walker

analysis. 8th ed. Pearson, New York, NY 10.21273/HORTSCI.47.8.1096 Grebitus, C. Printezis, I. Printezis, A. 2017 Relationship between consumer behavior and success of urban agriculture Ecol. Econ. 136 189 200 10.3390/su9101743 Hugie, K. Yue, C. Watkins, E