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Bernadine C. Strik, John R. Clark, Chad E. Finn, and M. Pilar Bañados

microclimate and thus plant growth to target high-priced markets. Research on tunnel production of blackberries began in Belgium and The Netherlands in the early 1980s. Tunnels can be used to delay the fruiting season, simply by protecting the crop against

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Richard V. Tyson, Danielle D. Treadwell, and Eric H. Simonne

and end-users to facilitate sales. Several species of fish can be produced in aquaponic systems, but market research is needed to determine consumer preferences and consumers' willingness to pay for the true cost of the product. Profitable farming

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Sarada Krishnan, Heather Kirk-Ballard, Esther McGinnis, and Lauren Garcia Chance

/ornamental interface, landscape management, public gardens, landscape design, urban horticulture, integrated pest management, fruit production, plant trials, best landscape practices, urban garden ecology, market research, human/environment interactions, rain gardens

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Lexie McClymont, Ian Goodwin, Desmond Whitfield, Mark O’Connell, and Susanna Turpin

training model in South Africa Acta Hort. 671 37 40 https://doi.org/10.17660/actahortic.2005.671.2 Tomkins, B 2018 Consumer preference research—Blush pear export market research 28 Dec. 2020. http

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Benjamin L. Campbell, Isabelle Lesschaeve, Amy J. Bowen, Stephen R. Onufrey, and Howard Moskowitz

. Stiefelmeyer, K. Marenick, N. Felfel, A. Ingratta, F. Martin, L. Siren, C. Lamb, T. Dent, B. MacTavish, J. 2009 Consumer market research strategic study for fresh grapes and fresh and

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Phillip M. Mohebalian, Francisco X. Aguilar, and Mihaela M. Cernusca

choice behavior. In: Zarembka, P. (ed.). Frontiers in econometrics. Academic Press, New York, NY McFadden, D. 1986 The choice theory approach to market research Mktg. Sci. 5 275 297 Mintel Group 2010 Savory and sweet spreads: The market—U.S. 21 Feb. 2011

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Bridget K. Behe, Patricia T. Huddleston, Charles R. Hall, Hayk Khachatryan, and Benjamin Campbell

, V. 1991 Conjoint analysis in market research for horticultural products Acta Hort.: Hort. Econ. Mktg. 295 121 125 Getter, K.L. Behe, B.K. 2013 Consumer willingness to purchase Impatiens walleriana alternatives HortScience 48 1370 1377 Hansen, F

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Eli D. Moore, Gary W. Williams, Marco A. Palma, and Leonardo Lombardini

Williams, G.W. Capps O. Jr Bessler, D.A. 2004 Florida orange grower returns from orange juice advertising. (Texas Agribusiness Market Research Center Consumer and Product Research Report No. CP-01-04) Texas A&M University

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Kuan-Ju Chen, Suzette P. Galinato, Thomas L. Marsh, Peter R. Tozer, and Hayley H. Chouinard

. DeVetter, L.W. 2019 Supporting successful transition to the fresh market: Research and extension needs of Pacific Northwest strawberry growers HortTechnology 29 649 658 Loureiro, M.L. McCluskey, J.J. Mittelhammer, R.C. 2001 Assessing consumer preferences

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Juliano Martins Ramalho Marques, Ariana P. Torres, Bridget K. Behe, Petrus Langenhoven, and Luiz Henrique de Barros Vilas Boas

highlights the attitude factors and market attributes influencing consumers’ choices of fresh fruit markets. One possible limitation of this study may be the fact that web-based surveys may have some biases but are generally accepted market research protocols