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Chengyan Yue, Helen H. Jensen, Daren S. Mueller, Gail R. Nonnecke, Douglas Bonnet, and Mark L. Gleason

the willingness to purchase apples. We also analyze the effect of variables related to consumer behavior on the estimate of willingness to purchase the apples. Materials and Methods Consumers' willingness to buy apples with different amounts of

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Amalie B. Kurzer, Rose Bechtel, and Jean-Xavier Guinard

to be a useful tool in analyzing consumer behaviors and preferences with food, and have been used to analyze behaviors by age as well ( Chambers et al., 2008 ; MacFie and Thomson, 1994 ). The objectives of this study were to identify factors that may

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Ariana Torres

proliferation of food labels, this study takes a step back from the food labeling literature to understand how explicit and implicit attributes in fresh produce may be driving young consumer behavior. Few studies have focused on the value that Gen Z and

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Bridget K. Behe, Benjamin L. Campbell, Hayk Khachatryan, Charles R. Hall, Jennifer H. Dennis, Patricia T. Huddleston, and R. Thomas Fernandez

irrelevant. Behe et al. (2013a) recently demonstrated the potential use of ETT for analyzing green industry consumer behavior. Methodology Participants. Subjects were recruited to the study by various means (Craig’s List, local newspaper advertisements, and

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Ariana Torres, Petrus Langenhoven, and Bridget K. Behe

vegetables with credence-based attributes: A review Intl. Food Agribus. Mgt. Rev. 14 2 795 803 Nelson, P. 1970 Information and consumer behavior J. Polit. Econ. 78 2 795 803 Roininen, K. Turoila, H. Zandstra, E.H. de Graaf, C. Vehkalahti, K. Stubenitsky, K

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Shuoli Zhao, Chengyan Yue, Mary H. Meyer, and Charles R. Hall

al. (2013) analyzed household expenditures on food consumed away from home using the 2008 and 2009 CE data; and Kim (2013) adopted CE data from 1986 to 2005 in examining whether precautionary saving motives affect consumer behavior. We examined

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Susan S. Barton and Bridget K. Behe

. 2013 Social media brand community and consumer behavior: Quantifying the relative impact of user- and marketer-generated content Inf. Syst. Res. 24 88 107 Hall, C.R. 2010 Making cents of green industry economics HortTechnology 20 832 835 Hanna, R. Rohm

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Lucy K. Bradley, Bridget K. Behe, Natalie R. Bumgarner, Charlotte D. Glen, Joseph L. Donaldson, Ellen M. Bauske, Sheri Dorn, and Gail Langellotto

, and gender roles. Psychological influences on consumer behavior are shaped by attitudes, beliefs, perception, motivation, and learning. The second factor to consider when quantifying the economic contribution of CH is product evaluation, including

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Bridget K. Behe, Benjamin L. Campbell, Charles R. Hall, Hayk Khachatryan, Jennifer H. Dennis, and Chengyan Yue

organization paradigm? Acad. Mgt. Rev. 20 1053 1089 Straughan, R.D. Roberts, J.A. 1999 Environmental segmentation alternatives: A look at green consumer behavior in the new millennium J. Consum. Mark. 16 558 573 Yue, C. Hall, C.R. Behe, B.K. Campbell, B

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Filippo Sgroi, Enrica Donia, Mário Franco, and Angelo Marcello Mineo

testo di economia civile. Il Mulino, Bologna, Italy Becker-Olsen, K.L. Cudmore, B.A. Hill, R.P. 2006 The impact of perceived corporate social responsibility on consumer behavior J. Bus. Res. 59 1 208 215 Belletti, G. Marescotti, A. Sanz-Cañada, J