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Bridget K. Behe, Benjamin L. Campbell, Charles R. Hall, Hayk Khachatryan, Jennifer H. Dennis, and Chengyan Yue

organization paradigm? Acad. Mgt. Rev. 20 1053 1089 Straughan, R.D. Roberts, J.A. 1999 Environmental segmentation alternatives: A look at green consumer behavior in the new millennium J. Consum. Mark. 16 558 573 Yue, C. Hall, C.R. Behe, B.K. Campbell, B

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Chengyan Yue, Helen H. Jensen, Daren S. Mueller, Gail R. Nonnecke, Douglas Bonnet, and Mark L. Gleason

the willingness to purchase apples. We also analyze the effect of variables related to consumer behavior on the estimate of willingness to purchase the apples. Materials and Methods Consumers' willingness to buy apples with different amounts of

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Francisco Alcon, Mari Carmen García-Martínez, María Dolores De-Miguel, and María Ángeles Fernández-Zamudio

disinfection by slow sand filtration Crop Prot. 22 1053 1061 Gatignon, H. Robertson, T.S. 1991 Innovative decision processes 316 348 Robertson T.S. Kassarjian H.H. Handbook of consumer behavior

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Shuoli Zhao, Chengyan Yue, Mary H. Meyer, and Charles R. Hall

al. (2013) analyzed household expenditures on food consumed away from home using the 2008 and 2009 CE data; and Kim (2013) adopted CE data from 1986 to 2005 in examining whether precautionary saving motives affect consumer behavior. We examined

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Ariana Torres

proliferation of food labels, this study takes a step back from the food labeling literature to understand how explicit and implicit attributes in fresh produce may be driving young consumer behavior. Few studies have focused on the value that Gen Z and

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Ariana Torres, Petrus Langenhoven, and Bridget K. Behe

vegetables with credence-based attributes: A review Intl. Food Agribus. Mgt. Rev. 14 2 795 803 Nelson, P. 1970 Information and consumer behavior J. Polit. Econ. 78 2 795 803 Roininen, K. Turoila, H. Zandstra, E.H. de Graaf, C. Vehkalahti, K. Stubenitsky, K

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Lucy K. Bradley, Bridget K. Behe, Natalie R. Bumgarner, Charlotte D. Glen, Joseph L. Donaldson, Ellen M. Bauske, Sheri Dorn, and Gail Langellotto

, and gender roles. Psychological influences on consumer behavior are shaped by attitudes, beliefs, perception, motivation, and learning. The second factor to consider when quantifying the economic contribution of CH is product evaluation, including

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Omer Hoke, Benjamin Campbell, Mark Brand, and Thao Hau

the panelist agreed to participate, then they entered the survey which consisted of three parts. First, respondents were asked to complete a choice experiment (CE). We used a CE to examine consumer behavior and WTP for different berry products with

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Bridget K. Behe, Benjamin L. Campbell, Hayk Khachatryan, Charles R. Hall, Jennifer H. Dennis, Patricia T. Huddleston, and R. Thomas Fernandez

irrelevant. Behe et al. (2013a) recently demonstrated the potential use of ETT for analyzing green industry consumer behavior. Methodology Participants. Subjects were recruited to the study by various means (Craig’s List, local newspaper advertisements, and

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Li-Chun Huang and Yen-Chun Lin

negatively. For example, many young consumers perceive floral gifts as expensive, impractical, extravagant, or not unique enough to identify the giver. Consumer behavior for holiday floral gifts has also interested some researchers. For example, Lai and