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Chengyan Yue, R. Karina Gallardo, James J. Luby, Alicia L. Rihn, James R. McFerson, Vicki McCracken, Tom Gradziel, Ksenija Gasic, Gregory L. Reighard, John Clark, and Amy Iezzoni

approach to consumer behavior theory J. Polit. Econ. 74 132 157 Luby, J. Shaw, D. 2001 Does marker-assisted selection make dollars and sense in a fruit breeding program? HortScience 36 872 879 McCarter, M.W. Caza, A. 2009 Audience response systems as a data

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Filippo Sgroi, Fabrizio Piraino, and Enrica Donia

markets in the theories of welfare and consumer behavior Ital. J. Agron. 6 Suppl. 2 55 59 Padilla, M. 1992 Le concept de modèle de consommation alimentaire et la théorie de la consommation. Economies et Sociétés, Série Développement Agroalimentaire, AG n

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Kathleen Kelley, Jeffrey Hyde, James Travis, and Robert Crassweller

( α = 0.05) in Compusense® five. Data pertaining to consumer behavior and preference questions were analyzed with SPSS (version 17; SPSS, Chicago, IL) using Pearson's chi-square statistic ( P ≤ 0.05). Results and discussion Demographic profile Of the

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Kathleen M. Kelley, James C. Sellmer, and Rebecca H. Robert

gardener or “gardening experience” the community members possessed. After participants submitted their completed survey, they were directed to a “thank you” page. Statistical analysis Data pertaining to consumer behavior and preference questions were

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Laura A. Warner, Amanda D. Ali, and Anil Kumar Chaudhary

-based best landscape management practices and they have increasingly turned to innovative approaches to changing consumer behaviors ( Saurí, 2013 ). Extension professionals may incorporate principles of an underused behavior change strategy, social marketing

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Chengyan Yue, Helen H. Jensen, Daren S. Mueller, Gail R. Nonnecke, Douglas Bonnet, and Mark L. Gleason

the willingness to purchase apples. We also analyze the effect of variables related to consumer behavior on the estimate of willingness to purchase the apples. Materials and Methods Consumers' willingness to buy apples with different amounts of

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Bridget K. Behe, Benjamin L. Campbell, Hayk Khachatryan, Charles R. Hall, Jennifer H. Dennis, Patricia T. Huddleston, and R. Thomas Fernandez

irrelevant. Behe et al. (2013a) recently demonstrated the potential use of ETT for analyzing green industry consumer behavior. Methodology Participants. Subjects were recruited to the study by various means (Craig’s List, local newspaper advertisements, and

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Bridget K. Behe, Benjamin L. Campbell, Charles R. Hall, Hayk Khachatryan, Jennifer H. Dennis, and Chengyan Yue

organization paradigm? Acad. Mgt. Rev. 20 1053 1089 Straughan, R.D. Roberts, J.A. 1999 Environmental segmentation alternatives: A look at green consumer behavior in the new millennium J. Consum. Mark. 16 558 573 Yue, C. Hall, C.R. Behe, B.K. Campbell, B

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Francisco Alcon, Mari Carmen García-Martínez, María Dolores De-Miguel, and María Ángeles Fernández-Zamudio

disinfection by slow sand filtration Crop Prot. 22 1053 1061 Gatignon, H. Robertson, T.S. 1991 Innovative decision processes 316 348 Robertson T.S. Kassarjian H.H. Handbook of consumer behavior

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Omer Hoke, Benjamin Campbell, Mark Brand, and Thao Hau

the panelist agreed to participate, then they entered the survey which consisted of three parts. First, respondents were asked to complete a choice experiment (CE). We used a CE to examine consumer behavior and WTP for different berry products with