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Aime J. Sommerfeld, Tina M. Waliczek, and Jayne M. Zajicek

. Readings in attitude theory and measurement Wiley New York, NY Miller, R.K. Washington, K.D. 2007 Baby boomer consumers 68 76 Consumer behavior 2007 Richard K. Miller & Assoc Loganville, GA Mummery, W.K. Kolt, G. Schofield, G. McLean, G. 2007 Associations

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Phillip M. Mohebalian, Francisco X. Aguilar, and Mihaela M. Cernusca

choice theory to quantitatively compare choice alternatives and social values based on criminal offense and corresponding judicial sentences. Modern use of choice theory is applied in economic and marketing studies to model consumer behavior. McFadden

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Julie Campbell, Alicia Rihn, and Hayk Khachatryan

potential drawbacks of the methodology. Furthermore, online surveys have been used successfully in many other studies addressing consumer behavior ( Campbell and Campbell, 2019 ; Campbell et al., 2016 ; Dahlin et al., 2016 ; Khachatryan et al., 2016

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Benjamin J. Glover, Tina M. Waliczek, and Jean-Marc Gandonou

group researchers reviewed the questionnaire before administration, and questions were based on those from previous reliable and valid studies of consumer behavior ( Cornelissen et al., 2008 ; Helfand et al., 2006 ; Hustvedt and Dickinson, 2009

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Chengyan Yue and Bridget K. Behe

consumers' behavior and purchasing pattern is of great significance for retailers' market decision. The comprehensive consumer tracking study conducted by AFE allows us to thoroughly investigate U.S. consumers' patronage pattern of different retail venues

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Zhifeng Gao, Marilyn Swisher, and Xin Zhao

eco-labeling in US farmers’ markets. Electronic report from the Economic Research Service, USDA. Retrieved January 17:2005–2005 Nelson, P. 1970 Information and consumer behavior J. Polit. Econ. 78 311 329 Trobe, H.L. 2001 Farmers’ markets: Consuming

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Chengyan Yue, R. Karina Gallardo, James J. Luby, Alicia L. Rihn, James R. McFerson, Vicki McCracken, Tom Gradziel, Ksenija Gasic, Gregory L. Reighard, John Clark, and Amy Iezzoni

approach to consumer behavior theory J. Polit. Econ. 74 132 157 Luby, J. Shaw, D. 2001 Does marker-assisted selection make dollars and sense in a fruit breeding program? HortScience 36 872 879 McCarter, M.W. Caza, A. 2009 Audience response systems as a data

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Bridget K. Behe, Benjamin Campbell, Jennifer Dennis, Charles Hall, Roberto Lopez, and Chengyan Yue

high lycopene-content and low-priced fresh market tomatoes HortTechnology 16 674 681 Straugh, R.D. Roberts, J.A. 1999 Environmental segmentation alternatives: A look at green consumer behavior in the new

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Chengyan Yue, R. Karina Gallardo, James Luby, Alicia Rihn, James R. McFerson, Vicki McCracken, Vance M. Whitaker, Chad E. Finn, James F. Hancock, Cholani Weebadde, Audrey Sebolt, and Amy Iezzoni

, J. Vicente, E. Manzzioini, A. Ares, G. 2010 Application of a check-all-that-apply question for the evaluation of strawberry cultivars from a breeding program J. Sci. Food Agr. 90 2268 2275 Lancaster, K.J. 1966 A new approach to consumer behavior

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Kathleen M. Kelley, James C. Sellmer, and Rebecca H. Robert

gardener or “gardening experience” the community members possessed. After participants submitted their completed survey, they were directed to a “thank you” page. Statistical analysis Data pertaining to consumer behavior and preference questions were