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Bethany A. Harris, Wojciech J. Florkowski, and Svoboda V. Pennisi

containers ( Fulcher et al., 2015 ). Green industry stakeholders could align with sustainability-minded consumers to potentially increase the adoption of alternative containers for landscapes ( Diver et al., 2001 ). The survey of the industry regarding

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James A. Gagliardi and Mark H. Brand

programs aimed at reducing the impact of invasive ornamental plants. This survey focuses on the opinions related to ornamental invasive plants by members of the Connecticut nursery and landscape industry. Debate about ornamental invasive plants has been

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Ariana Torres, Susan S. Barton, and Bridget K. Behe

the literature. One of the few peer-reviewed publications about any landscape marketing or business practices was published 25 years ago from a survey of 62 Georgia landscape architects ( Garber and Bondari, 1992a , 1992b , 1992c ). Florkowski and

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Karen L.B. Gast and Charles W. Marr

Several new seedlees watermelon cultivars have recently been released or tested by seed companies. Their greatest asset is their seed-lessness. Melon quality, as determined by consumer acceptance may be a greater challenge.

A consumer preference survey was conducted to determine the acceptability of ten seedless cultivars and breeding lines. All cultivars were rated as acceptable and significant differences were found among the cultivars. Comments expressed by consumers indicated that the seedless melons were not as flavorful as seeded cultivars. No correlations were found between soluble solids and preference nor firmness and preference. Further investigation will be made as to whether the convenience and flavor are worth the greater cost of the seedless watermelon.

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Katie Ellis, Tara Auxt Baugher, and Karen Lewis

increase fruit quality and yields. The project also aims to accelerate technology adoption by analyzing its return on investment and identifying and mitigating barriers to adoption. A CASC socioeconomic survey was drafted in Jan. 2009 to solicit stakeholder

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Bridget K. Behe, Melinda Knuth, Charles R. Hall, Patricia T. Huddleston, and R. Thomas Fernandez

, water fit for human consumption, is used for irrigation, 45% is used for thermoelectric production, and only 9% is used for public potable water supplies ( U.S. Geological Survey, 2017 ). Compared with personal direct water uses (e.g., drinking and

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Keith O. Fuglie

As an international agricultural research center, the International Potato Center (CIP) 2 strives to provide global public goods in the form of improved agricultural technologies. 3 To help identify research priorities, CIP has conducted surveys

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Gwendolyn Hawkins, Stephanie E. Burnett, and Lois B. Stack

as one of the top 10 global food trends. Consumers surveyed in Minnesota reported that they would pay up to 10% to 30% more for sustainable foods, but they considered sustainability less important than food healthfulness, safety, and taste ( Robinson

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Eugene K. Blythe, Cecil Pounders, Michael Anderson, Earl Watts, and Barbara Watts

cultivars and Mueller et al. (2003) followed with a greenhouse study with pathogen-inoculated plants of 84 cultivars to assess relative resistance to daylily rust. Robbins and Vann (2002) surveyed 500 field-grown cultivars at a small commercial nursery

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Chengyan Yue, R. Karina Gallardo, James J. Luby, Alicia L. Rihn, James R. McFerson, Vicki McCracken, Tom Gradziel, Ksenija Gasic, Gregory L. Reighard, John Clark, and Amy Iezzoni

we assess whether producers’ perceptions of fruit quality traits are consonant with consumers’ preferences. Materials and Methods Pre-survey producer interviews. Before conducting the formal audience surveys, we interviewed five peach producers from