Search Results

You are looking at 21 - 30 of 75 items for :

  • "consumer behavior" x
  • Refine by Access: All x
Clear All
Free access

Alicia Rihn and Hayk Khachatryan

consumer behavior toward pollinator insects or their interactions with neonic insecticides. Neonic insecticides are of particular interest due to controversial research findings and negative publicity ( US-EPA, 2013 ). Neonics provide systemic protection to

Free access

Chengyan Yue, R. Karina Gallardo, James J. Luby, Alicia L. Rihn, James R. McFerson, Vicki McCracken, Nnadozie Oraguzie, Cholani Weebadde, Audrey Sebolt, and Amy Iezzoni

). The producers’ rankings of the traits depend on an underlying utility/satisfaction derived from the different traits. Lancaster’s theory of consumer behavior states that consumer behavior is not derived from a good itself (such as the cherry fruit or

Full access

Tzu-Fang Yeh and Li-Chun Huang

Consumption value is particularly important due to its ability in helping explore why consumers choose a particular product in their purchase decision. Such capability provides marketers with a diagnostic value for the analysis of consumer behavior

Open access

Tina M. Waliczek, Nicole C. Wagner, and Selin Guney

study who were predisposed to participating in niche markets. This type of relationship marketing has been used to predict consumer behavior and potential markets in past studies ( Shani and Chalasani, 1992 ; Short et al., 2017 ). Consumers were

Full access

Kathryne Short, Coleman L. Etheredge, and Tina M. Waliczek

were predisposed to participating in niche markets. This type of relationship marketing has been used to predict consumer behavior and potential markets in past studies ( Shani and Chalasani, 1992 ). Farmer’s markets are also known to be a popular

Free access

Melinda Knuth, Bridget K. Behe, Charles R. Hall, Patricia T. Huddleston, and R. Thomas Fernandez

in the literature that provides a basis for understanding how consumers view water conservation, especially related to their landscape. However, the evidence is limited to a few drought-prone states. Little is known about consumer behavior during real

Free access

Alicia L. Rihn, Chengyan Yue, Charles Hall, and Bridget K. Behe

( Oppenheim, 2000 ). Specifically, Ward’s linkage cluster analysis has been used to identify consumer groups based on consumer behavior and sociodemographic variables ( Lessig and Tollefson, 1971 ; Zarantonello and Schmitt, 2010 ). Specific marketing efforts

Free access

Bridget K. Behe, Kristin L. Getter, and Chengyan Yue

21 Chen, F.Y. Yano, C.A. 2010 Improving supply chain performance and managing risk under weather-related demand uncertainty Manage. Sci. 56 1380 1397 Firth, B. 2009 Identifying and quantifying how weather influences consumer behavior White paper

Full access

Kristin L. Getter, Bridget K. Behe, and Heidi Marie Wollaeger

. Here, the online sample and survey methods in general are not considered by all to be accurate reflections of consumer behavior, while there is some evidence to support the notion that survey research is reflective of actual consumer behavior ( Yue et

Open access

Li-Chun Huang

investigate consumer behaviors in brand communities. They found that consumers who were highly knowledgeable of the brand exhibited a higher identification and engagement toward the brand’s consumer community, and they were also more likely to engage in and