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D. J. Garrot Jr., M. W. Kilby, and R. D. Gibson

Arizona is currently experiencing an explosion in the commercial cultivation and production of table grapes. Decreasing water supplies, increasing water cost, and recent groundwater legislation are forcing Arizona growers to be more water efficient if they are to remain competitive with other markets. Research was conducted to determine the effect of water stress on vine growth and berry ripening. “Flame Seedless” table grapes (4th leaf) were subjected to increasing water stress levels based upon infrared canopy temperatures and the crop water stress index (CWSI). A lower water stress level (CWSI = 0.18 units at irrigation) promoted earlier berry sizing, increased berry weight, and increased cluster weight over drier treatments. Significantly higher growth (P= 0.01), based on pruning weights, also was attained at the lower water stress level. However, highest production (grade 1 and 2 packed boxes) was attained when irrigations were scheduled at 0.30 CWSI units. Total applied water to maintain the wet, medium, and dry treatments was 1136 mm (CWSI = 0.18), 775 mm (CWSI = 0.30), and 669 mm (CWSI = 0.33), respectively.

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Jay M. Lillywhite, Jennifer E. Simonsen, and Mark E. Uchanski

collect current consumer demand data are through the use of Web-based surveys. Web-based surveys are becoming increasingly popular in market research as they present a number of advantages. Advantages include time and cost efficiency ( Couper, 2001

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Amy Fulcher, Diana R. Cochran, and Andrew K. Koeser

during nursery and greenhouse production as unsustainable ( Behe et al., 2013 ). This can hinder the green industry’s efforts to promote themselves as “green” to environmentally conscious consumers. Recent market research suggests that consumers are

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Jay M. Lillywhite, Jennifer E. Simonsen, and Richard J. Heerema

-specific nutrition knowledge levels. Survey respondents were members of a group of online market research panels managed by Cint, an independent global market research corporation with U.S. offices in Atlanta, GA, and Los Angeles, CA. The market research company

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Jinghua Guo, Yan Yan, Lingdi Dong, Yonggang Jiao, Haizheng Xiong, Linqi Shi, Yu Tian, Yubo Yang, and Ainong Shi

obstacles, diseases, and pests ( Sardare and Admane, 2013 ). According to the market research report by Transparency Market Research (2018) , the global hydroponics market is anticipated to reach a value of US$12.1 billion by the end of 2015 from US$6

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Min Hyeong Kwon, Changwan Seo, Jongyun Kim, Moonil Kim, Chun Ho Pak, and Woo-Kyun Lee

gardens are considered leisure destinations like museums, parks, or zoos. According to a 2011 report about the leisure market in the United States, gardening was included among the top 10 leisure activities ( Falk, 1998 ; Leisure Market Research Handbook

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Michael A. Gold, Mihaela M. Cernusca, and Larry D. Godsey

produce shiitake mushrooms. Respondents to the market research survey consider shiitake mushrooms a valuable crop because of its uniqueness and popularity for taste, and nutritional and medicinal properties. Another reason for shiitake mushrooms' value is

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Shannon C. Mason, Terri W. Starman, R.D. Lineberger, and Bridget K. Behe

., 2006 ), and tabletop Christmas trees ( Behe et al., 2005 ) among other horticultural and floricultural applications. Many industries today conduct market research using the Internet because there are several advantages to this method over mail or fax

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Gilbert Miller and Jeremy Greene

Weather Company 2018 Barnwell, SC (29812) monthly weather. 20 Mar. 2018. < > U.S. Department of Agriculture Market Service 2014 Market research and analysis. 20 Mar. 2018. <

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Chengyan Yue, Jennifer H. Dennis, Bridget K. Behe, Charles R. Hall, Benjamin L. Campbell, and Roberto G. Lopez

Botts, B. 2007 Beauty and the plastic beast Chicago Tribune 9 Oct. 2007 <,1,5806552.story >. Brown, A. 2002 Farmers' market research 1940−2000: An inventory and review Amer. J