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homeowners swept clippings or lawn-care products into storm drains, especially owners of less expensive, older homes. Educational efforts should be focused on homeowners with more expensive, newer homes for water conservation and on homeowners with less

of irrigated elements, such as plant canopy cover, correlated more strongly with water budget than water use level. For desert environments, plant canopy coverage may be more important to water conservation than plant type. Plant Growth Retardants Do

groundwater, used for this purpose. In fact, in one of the approved water conservation plans for ferneries/nurseries, Florida's St. Johns River Water Management District has mandated a maximum water application rate using over-the-crop sprinkler systems for

population. These lists developed by experts with local knowledge in horticulture and urban forestry are used by municipalities and other organizations to establish and maintain landscapes with plants that foster water conservation. California uses Water Use

have an opportunity to become familiarized with water treatment technologies, with a resulting impact on adoption of water conservation practices. This finding lends itself to Rogers (2003) theoretical diffusion of innovations approach that indicates

monitored rainfall (e.g., Florida Automated Weather Network), 60% monitored weather data for scheduling irrigation, and 44% took crop phenology and appearance into account ( Li et al., 2000 ; Muñoz-Carpena et al., 2003a , 2003b ). Water conservation

claiming a carbon footprint reduction. Hartter (2012) conducted a choice experiment to estimate the premiums that consumers would be willing to pay for ornamental plants produced with WRT and labeled as “water conservation.” The author found that, on

In the Mediterranean region of Turkey, turfgrasses are grown under irrigation much of the year to maintain desired turfgrass quality. The availability of irrigation water is often limited in this region and water conservation for turfgrass

more water than agronomic crops like wheat, corn, soybean, alfalfa, and cotton. Drought-tolerant cultivars are needed to improve water use efficiency, enhance water conservation, reduce irrigation costs, and maintain or increase the acreage of

Enjoyment. There was no difference between the clusters in terms of their Response in Drought. Table 2. Comparison cluster means on four factors related to water conservation (WC): Expertise, Involvement, Importance, and Impact; and five landscape factors