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developing new markets. Specifically, this research aimed to 1) identify how much attributes such as size, price, quality, locally grown, and nutrition-diet-health, influence consumers' decisions to purchase chestnuts, 2) generate information on the relative

-promoting bioactive compounds in the human diet. Bioactive compounds in fruits and vegetables vary significantly in both type and concentration among species and cultivars ( Patil et al., 2009 ; Uckoo et al., 2011a ). To increase the levels of bioactive compounds

known artificial diet capable of maintaining this insect during the larval stages. However, Cry1Ia1 is also toxic to the tobacco hornworm ( Manduca sexta ), an insect for which eggs and an artificial diet have been developed and are commercially

, thus reducing the bioavailability and absorption of calcium and iron in diets ( Bataille and Fournier, 2001 ). Human urine always contains small levels of calcium oxalate ( Oke, 1969 ) that may be deposited in the kidneys of certain people as a common

have been well documented (Thorsdottir et al., 2004; Youdin et al., 2000 ). It is generally agreed that the optimal ratio of omega-6 to omega-3 fatty acid for human diets ranges between 1:1 and 7:1 ( Klurfeld, 1998 ) with healthy ratios ranging from 1

recent studies ( Rajaram et al., 2000 , 2001 ). Rajaram et al. (2001) reported that when participants were given a pecan-enriched diet, their total and low-density lipoprotein cholesterol was twice as low as the levels of those individuals who followed

Reflecting on the discipline of horticultural science over the past 60 years, one can make the case that it is in a period of great opportunity. Recognition of the role of fruits and vegetables in a healthful diet has led to food for health

-flavored high lycopene flesh, and lower brix than commercially available cultivars as a specialty market fruit that could cater to consumers interested in moderate carbohydrate diets. Controlled pollinations of seed from this plant were initiated in the winter

., 1992 ; Shukla and Bhattacharya, 2004 ; Watkins, 2004 ). The ratio of n-6 and n-3 fatty acids is important for human health and is recommended to be 1:1 to 4:1, whereas in the Western diet, it is now estimated to be 10:1 to 30:1 ( Schmidt, 2001

studies, Steinmetz and Potter (1996) and Strandhagen et al. (2000) found that a diet consisting of fruits and vegetables rich in lycopene could protect against stroke and cardiovascular diseases, whereas Tarazona-Diaz et al. (2013) determined that