“Backyard Farmer” is a Cooperative Extension (CE) television program that airs one night a week on the Nebraska Educational Television Network (ETV). “Backyard Farmer” is a one-hour program which airs throughout the lawn and gardening season from approximately April 1 to September 1 each year. This program combines a live call-in format, along with mailin questions and samples to be answered by the panel. In addition they discuss timely topics which are illustrated by videotapes and live demonstrations. The panelists are specialists in horticulture, entomology, plant pathology and agronomy (weed science).
Slightly over two-thirds of the Nebraska households (69%) were familiar with “Backyard Farmer”. Backyard Farmer has been watched in 49% of Nebraska households. Thus Backyard Farmer is viewed in approximately 270,000 households.
Viewers are more likely than non-viewers to have sought advice from Cooperative Extension in the past two years. Although the total number of viewers in the urban area was higher than in the rural area, there was a higher proportion of viewers in the rural area. Nearly half of the “Backyard Farmer” viewing audience (47%) was under age 45.