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Donald H. Steinegger

“Backyard Farmer” is a Cooperative Extension (CE) television program that airs one night a week on the Nebraska Educational Television Network (ETV). “Backyard Farmer” is a one-hour program which airs throughout the lawn and gardening season from approximately April 1 to September 1 each year. This program combines a live call-in format, along with mailin questions and samples to be answered by the panel. In addition they discuss timely topics which are illustrated by videotapes and live demonstrations. The panelists are specialists in horticulture, entomology, plant pathology and agronomy (weed science).

Slightly over two-thirds of the Nebraska households (69%) were familiar with “Backyard Farmer”. Backyard Farmer has been watched in 49% of Nebraska households. Thus Backyard Farmer is viewed in approximately 270,000 households.

Viewers are more likely than non-viewers to have sought advice from Cooperative Extension in the past two years. Although the total number of viewers in the urban area was higher than in the rural area, there was a higher proportion of viewers in the rural area. Nearly half of the “Backyard Farmer” viewing audience (47%) was under age 45.

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M.P. Garber

Marketing techniques were valuable in the development of an extension and research support program for the diverse Georgia nursery industry. The support program was developed in three stages: 1) needs assessment and development of industry alliances, 2) initiation of a research program based on priority needs, and 3) technology transfer. The needs assessment was facilitated by the development of a distribution channel map for the Georgia landscape/nursery industry. The industry alliances developed early in the project facilitated conduct of the research program and technology transfer. The research component was identified from an informal needs assessment and qualitative information on industry relations inferred from the distribution channel map. The research results support the contention that landscape architects have a significant influence on demand for nursery crops and that nursery operators should treat this group as important customers. The focus for technology transfer is improved marketing procedures and more efficient working relationships between nursery operators and landscape architects. This includes development of new alliances at the industry/association level, improved marketing practices for nursery operators, and positioning extension publications to benefit multiple industry segments.

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R. Paul Larsen

Abstract

From colonial times to the present, America has prized education as the provider of individual opportunity, as well as our national progress. The value of practical education was delineated clearly with the passage of the Land-grant “Morrill Act” by the U.S. Congress, signed by Abraham Lincoln in 1862. The Land-grant Act provided grants of federal land to every state that agreed to establish at least one college to teach agriculture and the mechanic arts along with other scientific and classical subjects. This and subsequent legislation to support research and extension developed the “trilogy of American ingenuity”—the blended roles of teaching, research, and public service that form both the mission and strength of America's land-grant universities.

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Anne K. Carter

This material is based on work supported by the Cooperative State Research, Extension, Education Service, U.S. Department of Agriculture, Massachusetts Agricultural Experiment Station, under Project No. MAS00786. Use of trade names does not imply

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L. Nash, W. Fountain, and M. Witt

In a unique partnership. the University of Kentucky Dept. of Horticulture, the Cooperative Extension Service, and the Kentucky State Division of Forestry are teaming up to produce two training packages for “train-the-trainer” workshops throughout the state. The workshops will be open to people interested in urban/community trees and arboriculture.

The first training session will be held in 1993 and will cover five modules: 1) Designing the planting site to compensate for a disturbed environment; 2) Species selection for the existing site; 3) Scientific planting techniques; 4) Post-planting care: and 5) Integrated pest management.

The second training session will be held in 1994 and will cover the following topics: 1) Establishing a scientific management program for the urban forest; 2) Preparation and administration of grants: 3) Fund-raising and efficient use of volunteers; 4) Developing an urban tree inventory; 5) Recognition of hazard trees; and 6) Selecting quality nursery stock.

The training packages will consist of a written manual, videos, and slide sets. Training sessions are open to foresters, county agents, city planners, developers, and others in Kentucky who are interested in returning to their communities and training others on the topics covered.

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G. Douglas Crater, Michael Colt, B. Rosie Lerner, Wayne McLaurin, and Denise Sharp

A list of the consumer horticulture publications available from the cooperative extension service of each state was compiled. This list was prepared under the auspices of the ASHS Extension Consumer Horticulture Working Group and will be available for distribution. This list includes extension publications, leaflets and other extension materials appropriate for continuing education programs in consumer horticulture.

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Mengzi Zhang and Erik S. Runkle

poinsettias can develop branches that are more susceptible to breakage and increase transportation costs ( Clifford et al., 2004 ). Therefore, plant growth retardants are commonly used to suppress stem extension to produce more compact plants. Chlormequat

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Matthew R. Chappell, Sarah A. White, Amy F. Fulcher, Anthony V. LeBude, Gary W. Knox, and Jean-Jacques B. Dubois

formed in 2009 ( Fulcher et al., 2011 ) to reduce these losses and coordinate the creation and production of extension resources. A primary goal of the group was to produce regional information to maximize impact, whereby extension specialists and

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Charles Marr

37 ORAL SESSION 4 (Abstr. 419-426) Extension: Technology Transfer

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Michael N. Dana

180 ORAL SESSION (Abstr. 736-743) Education/Extension