The Coordinated Educational and Marketing Assistance Program identifies outstanding landscape plants for Texas and provides support for the nursery industry, thereby making superior plants available to Texans. CEMAP funding comes directly from industry and from consumers through the sale of plant tags bearing the Texas Superstar logo. Additionally, the Texas Nursery and Landscape Association and Texas Department of Agriculture is conducting a Texas Superstar publicity campaign. An estimated $10 million in new plant sales have been generated during the first 10 years of this program. Because plants are chosen based on their performance under minimal input conditions, Texas SuperStars greatly reduce their impact on the urban environment.